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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in designing and executing omnichannel marketing campaigns, with a strong focus on AEO and SEO strategies, email lifecycle management, and performance metrics. Capable of managing agencies and freelancers to drive brand intelligence and measurable outcomes.
Highest-signal resume keywords
Omnichannel Campaign DesignAEO And SEO StrategyEmail Lifecycle ManagementAgency ManagementPerformance Metrics Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign StrategyEmail AutomationSegmentationLifecycle Program OptimizationBrand Performance Quantification
Soft Skills
Creative DirectionCollaborationCommunication
Certifications & Qualifications
Bachelor's In CommunicationBachelor's In JournalismBachelor's In Marketing
Industry Keywords
Digital MarketingBrand IntelligencePerformance AccountabilitySocial Media CampaignsAudience Insights
About the role
Key responsibilities & impact- Report to the Senior Director, Marketing & AI Innovation
- Design and orchestrate omnichannel campaigns across web, email, and social
- Own campaign strategy, briefs, and outcomes while directing agencies and freelancers
- Serve as the brand intelligence layer for paid media
- Own AEO and SEO strategy and agency execution
- Conceive measurable social media campaigns and direct creative agencies
- Own always-on email lifecycle architecture, segmentation, automation, deliverability, and performance
- Brief web agencies on messaging hierarchy, page intent, and conversion narrative
- Quantify brand performance through share of voice, earned mentions, amplification, sentiment, pipeline, and revenue metrics
- Supply paid media teams with creative strategy, audience insights, and messaging frameworks
Requirements
What you’ll need- 3 to 6 years in brand, content, or digital marketing with performance accountability
- Proven ability to architect campaigns across owned channels
- Strong AEO and SEO strategic fluency
- Understanding of large language models and answer engines
- Agency management experience
- Deep operational ownership of email as a performance channel
- Experience building lifecycle programs, optimizing sequences, and reporting email contribution to business outcomes
- Ability to connect brand metrics to business metrics
- Bachelor's in Communication, Journalism, or related Marketing degrees
Benefits
Comp & perks- Inclusive and diverse workplace
- Equal opportunity employer
- Reasonable accommodations throughout the employment process
- Benefits and privileges of employment