ChargePoint

Marketing

• Lead the development and execution of partner marketing programs supporting partner, pipeline, and revenue growth
• Develop and manage partner segmentation, tiering, MDF programs, incentives, investment criteria, and program benefits
• Create scalable go-to-market and demand generation initiatives for distributors, resellers, and strategic partners
• Establish measurement frameworks evaluating partner marketing performance, pipeline contribution, revenue impact, and return on investment
• Develop partner-facing campaigns, content, tools, and enablement resources
• Use performance insights and data analysis to optimize programs and improve partner engagement
• Collaborate with Channel Sales, Marketing, Operations, and regional teams globally
• Provide leadership and direction for channel marketing initiatives and support growth of the function
• Report to the Vice President, Growth & Demand Generation

Senior Manager, Channel Marketing

• Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements
• Partner with Communications/PR to align customer messaging with earnings communications, product launches, press releases, and corporate milestones
• Drive customer engagement before, during, and after ChargePoint events, industry conferences, and partner activations
• Support the creation and management of Customer Advisory Boards and strategic customer engagement forums
• Develop and execute lifecycle marketing programs supporting onboarding, adoption, renewal, retention, and expansion goals
• Partner with Customer Success and Sales to identify upsell, cross-sell, and customer expansion opportunities across hardware, software, and services offerings
• Create targeted campaigns and promotions that reinforce customer value and support growth objectives
• Develop and maintain a repeatable “User Group in a Box” program for Field, Sales, and Partner teams
• Build and maintain a customer reference library with governance, approval status, usage guidelines, and segmentation
• Lead customer case study development from concept through production and distribution
• Partner with Product Marketing to translate customer outcomes into customer success stories and proof points
• Enable Sales, Marketing, Communications/PR, and Events teams to leverage customer references, testimonials, videos, and speaking opportunities
• Use engagement metrics and business insights to assess effectiveness and recommend program improvements
• Leverage AI tools such as Claude and Canva to improve content creation, analysis, and program execution
• Collaborate across Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR teams
• Reports to the Vice President, Growth & Demand Generation

Senior Manager, Channel Marketing

Customer Marketing Programs Manager