Customer Marketing Programs Manager

ChargePoint

. Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements .

Posted 9/23/2026full-timeRemote • United StatesMid-LevelSenior💰 $125,217 - $165,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B Customer Marketing and Lifecycle Marketing, with a strong focus on customer advocacy, engagement metrics, and program management. Proven ability to create impactful customer communications and leverage AI tools for content development and analysis.

Highest-signal resume keywords

B2B Customer MarketingLifecycle MarketingCustomer Advocacy ProgramsProject ManagementAI Tools for Content Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Customer Case Study DevelopmentCustomer Engagement MetricsScalable Marketing ProgramsPerformance MeasurementContent Creation

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationCross-Functional CollaborationIndependent OperationData-Oriented Approach

Tools & Technologies

AI ToolsClaudeCanva

Certifications & Qualifications

Bachelor's Degree

Industry Keywords

Customer SuccessCustomer RetentionCustomer ExpansionCustomer Reference LibraryUser Group Programs

About the role

Key responsibilities & impact

Own and execute customer communications, including recurring customer newsletters, product updates, customer success stories, event communications, and customer-facing announcements
Partner with Communications/PR to align customer messaging with earnings communications, product launches, press releases, and corporate milestones
Drive customer engagement before, during, and after ChargePoint events, industry conferences, and partner activations
Support the creation and management of Customer Advisory Boards and strategic customer engagement forums
Develop and execute lifecycle marketing programs supporting onboarding, adoption, renewal, retention, and expansion goals
Partner with Customer Success and Sales to identify upsell, cross-sell, and customer expansion opportunities across hardware, software, and services offerings
Create targeted campaigns and promotions that reinforce customer value and support growth objectives
Develop and maintain a repeatable “User Group in a Box” program for Field, Sales, and Partner teams
Build and maintain a customer reference library with governance, approval status, usage guidelines, and segmentation
Lead customer case study development from concept through production and distribution
Partner with Product Marketing to translate customer outcomes into customer success stories and proof points
Enable Sales, Marketing, Communications/PR, and Events teams to leverage customer references, testimonials, videos, and speaking opportunities
Use engagement metrics and business insights to assess effectiveness and recommend program improvements
Leverage AI tools such as Claude and Canva to improve content creation, analysis, and program execution
Collaborate across Customer Success, Sales, Product Marketing, Field Marketing, and Communications/PR teams
Reports to the Vice President, Growth & Demand Generation

Requirements

What you’ll need

Minimum 5 years of experience in B2B customer marketing, lifecycle marketing, customer advocacy, or related marketing functions
Bachelor's degree or equivalent practical experience
Experience building customer marketing, lifecycle, retention, or advocacy programs
Experience executing scalable marketing programs and measuring performance
Strong written and verbal communication skills
Experience working effectively across multiple cross-functional teams
Ability to operate independently in fast-paced and evolving environments
Experience using AI tools for content development, analysis, and program execution
Ability to use engagement data and business insights to inform recommendations and decisions
Proven ability to create customer case studies, testimonials, customer videos, or related advocacy content
Strong project and program management skills
Data-oriented approach to measuring and improving program outcomes

Benefits

Comp & perks

Annual merit-based RSU grants
Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Parental leave
Life insurance
Disability insurance
Wellness resources
Reasonable accommodations throughout the employment process