Senior Manager, Channel Marketing

ChargePoint

. Lead the development and execution of partner marketing programs supporting partner, pipeline, and revenue growth .

Posted 9/23/2026full-timeRemote • United StatesSenior💰 $152,173 - $201,250 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and executing partner marketing programs that drive pipeline and revenue growth, with a strong focus on data analysis and performance measurement. Proven ability to collaborate across global teams and influence stakeholders to optimize partner engagement and program effectiveness.

Highest-signal resume keywords

B2B Marketing ExperienceChannel Marketing ExpertisePartner Marketing Program DevelopmentData Analysis and Performance MeasurementStrategic Leadership Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner SegmentationMDF Program DevelopmentIncentive Program DesignKPI EstablishmentPerformance Measurement Systems

Soft Skills

Strong Communication SkillsOrganizational SkillsAnalytical SkillsInfluencing Stakeholders

Industry Keywords

Go-To-Market ModelsDemand Generation InitiativesPartner EngagementRevenue ImpactPipeline Contribution

About the role

Key responsibilities & impact

Lead the development and execution of partner marketing programs supporting partner, pipeline, and revenue growth
Develop and manage partner segmentation, tiering, MDF programs, incentives, investment criteria, and program benefits
Create scalable go-to-market and demand generation initiatives for distributors, resellers, and strategic partners
Establish measurement frameworks evaluating partner marketing performance, pipeline contribution, revenue impact, and return on investment
Develop partner-facing campaigns, content, tools, and enablement resources
Use performance insights and data analysis to optimize programs and improve partner engagement
Collaborate with Channel Sales, Marketing, Operations, and regional teams globally
Provide leadership and direction for channel marketing initiatives and support growth of the function
Report to the Vice President, Growth & Demand Generation

Requirements

What you’ll need

10+ years of B2B marketing experience
Significant experience in channel, partner, or ecosystem marketing
Experience building, scaling, or enhancing partner marketing programs
Deep understanding of distributor, reseller, and indirect go-to-market models
Demonstrated success developing partner marketing programs that contribute to measurable pipeline and revenue growth
Experience developing MDF programs, partner incentives, tiering frameworks, and partner investment strategies
Proven ability to collaborate across Sales, Marketing, and Operations teams in a global environment
Experience establishing KPIs, performance measurement systems, and reporting frameworks for partner marketing programs
Strong analytical skills with the ability to evaluate program performance and make data-driven recommendations
Strong strategic, analytical, and operational leadership skills
Ability to influence stakeholders across functions and regions
Strong communication and organizational skills

Benefits

Comp & perks

Annual merit-based RSU grants
Health insurance
Dental insurance
Vision insurance
401(k)
Paid time off
Parental leave
Life insurance
Disability insurance
Wellness resources
Reasonable accommodations throughout the employment process