Donor Lifecycle Marketing Manager

charity: water

. Own retention, upgrade, and additional-gift strategy for recurring and one-time donors .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $88,000 - $94,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing and donor retention strategies, with a strong focus on multichannel campaign execution and data-driven decision-making. Proficient in building automated journeys and managing relationships with vendors and agency partners to enhance donor engagement.

Highest-signal resume keywords

Lifecycle MarketingRetention StrategyEmail Marketing AutomationData AnalysisProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingRetention MarketingDigital FundraisingCampaign ExecutionAudience SegmentationTesting and OptimizationFailed-Payment RecoveryRecurring Giving ProgramsDirect Mail FundraisingSMS Marketing

Soft Skills

Analytical SkillsWriting SkillsProject ManagementCollaborationCommunication

Tools & Technologies

Salesforce Marketing CloudIterableMarketoKlaviyoHubSpotSalesforce NPSPJIRASQLLookerTableau

Industry Keywords

Nonprofit FundraisingDonor EngagementChurn ReductionCampaign AnalysisAudience Selection

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

Own retention, upgrade, and additional-gift strategy for recurring and one-time donors
Build and manage automated lifecycle journeys, including welcome, onboarding, milestone, impact-update, lapse-prevention, and win-back programs
Plan and execute multichannel campaigns across email, SMS, paid social and search retargeting, and direct mail
Develop upgrade programs and additional-gift appeals around key moments
Reduce involuntary churn through failed-payment recovery, card updater tools, and payment-method outreach
Partner with paid media teams and agency partners on retention and reactivation campaigns
Collaborate with direct mail teams and vendors on audience selection, messaging, timelines, and results analysis
Design and run testing across subject lines, ask amounts, timing, creative, and channel mix
Build segmentation and reporting tracking cohort retention, channel performance, and revenue attribution
Collaborate with Creative on donor-facing storytelling
Identify high-potential donors and hand them off to Key Relationships Managers
Manage agency and vendor relationships, program budgets, and timelines
Stay current on lifecycle marketing, recurring giving, and nonprofit fundraising trends
Report to the Director of Consumer and collaborate with Creative, Partnerships, Social, and RevOps teams

Requirements

What you’ll need

4–6 years of experience in lifecycle, retention, CRM, or digital fundraising marketing, with a track record of measurably improving retention or donor value
Hands-on experience running programs across at least three of these channels: email, SMS, paid media, direct mail
Experience building automated journeys in an email or marketing automation platform (e.g., Salesforce Marketing Cloud, Iterable, Marketo, Klaviyo, HubSpot)
Strong analytical skills and comfort working with data to segment audiences, read test results, and make decisions
Excellent writing skills and a sharp instinct for what makes a message land
Strong project management skills and the ability to juggle multiple campaigns and deadlines
A passion for charity: water's mission and a genuine interest in the people who support it
Experience with recurring or subscription programs is an added plus
Direct mail fundraising or SMS platforms and compliance experience is an added plus
Familiarity with Salesforce NPSP, Iterable, JIRA, SQL, Looker, or Tableau is an added plus
Must be eligible to work in the United States without company sponsorship now or in the future

Benefits

Comp & perks

Unlimited PTO
Summer Fridays
6-week paid sabbatical leave after 5 years of employment
Annual bonus potential through The Pool
401k plan + employer match
Medical covered at 85% + Dental/Vision contributions
FSA + dependent day care FSA
Employer-paid life insurance, STD, LTD
16-week paid maternity and paternity leave for new parents
Stipends for Home office, Professional Development, and a You-do-You Perk
TSA Pre-check reimbursement
Flexible working hours
2-4 annual travel requirements that foster team alignment, connection and in-person collaboration