Territory Manager, Employer Partnerships – NorCal

Charlie Health

. Develop and operationalize a go-to-market strategy focused on Labor, Union, and Employer corporate partners .

Posted 11/4/2026full-timeRemote • California • United StatesMid-LevelSenior💰 $70,000 - $93,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing go-to-market strategies and building relationships with Labor, Union, and Employer partners. Proven ability to conduct outreach, educate stakeholders, and collaborate across teams to enhance mental health resource access.

Highest-signal resume keywords

Sales ExperienceRelationship BuildingProject ManagementEAP ExperienceConsultative Approach

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyOutreach StrategyStakeholder EngagementMarket AnalysisSales Strategy

Soft Skills

Interpersonal SkillsListening SkillsCollaborationPersuasionSelf-Initiative

Tools & Technologies

Microsoft OfficeSalesforceZoom

Industry Keywords

LaborUnionEmployerEmployee Assistance ProgramsMental Health Resources

About the role

Key responsibilities & impact

Develop and operationalize a go-to-market strategy focused on Labor, Union, and Employer corporate partners
Create, build, and manage relationships with Labor, Union, EAP stakeholders, HR leaders, and benefits managers
Conduct cold outreach, educational meetings, presentations, and awareness activities for Charlie Health’s mental health resources
Conduct in-person field outreach 3–4 days per week with employer-based stakeholders and community partners
Identify corporate mental health access challenges and collaborate with EAP providers to overcome barriers
Design tailored outreach strategies for HR teams, wellness coordinators, and employee resource groups
Deepen penetration across existing Labor, Union, and Employer partnerships
Attend and lead educational events, presentations, and outreach efforts
Synthesize partner feedback to inform marketing and product strategies
Collaborate with marketing, product, client success, and legal teams to achieve Employer-channel go-to-market goals

Requirements

What you’ll need

Must reside in Northern California
5–8+ years of proven sales experience
Experience working with or selling to unions, employers, and Employee Assistance Programs (EAPs)
Ability to thrive in a fast-paced startup environment
Highly self-initiated with a strong desire to win
Ability to build relationships, educate, and collaborate with Labor, Union, and Employer leaders and corporate partners
Ability to travel regionally
Reliable transportation and a valid driver’s license
Ability to energize, advise, and persuade senior corporate personnel
Exceptional ability to influence senior corporate and organizational leaders
Strong interpersonal, relationship-building, and listening skills with a consultative approach
Strong project management skills and ability to manage multiple priorities
Experience with Microsoft Office, Salesforce, and Zoom preferred

Benefits

Comp & perks

Comprehensive benefits for all full-time, exempt employees
Target performance-based bonus
Potential stock options
Charlie Health-sponsored benefits
Competitive benefits to support personal and professional well-being