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Head of Media and Influence
Charlotte Tilbury Beauty. Develop and lead the UK & ANZ media and influence marketing strategy .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive experience in media and influence marketing strategy development, with a strong focus on full-funnel media investment and optimization across various platforms. Proven ability to lead high-performing teams, manage large budgets, and deliver integrated campaigns in the Beauty, Fashion, or Entertainment sectors.
Highest-signal resume keywords
Media And Influence Marketing StrategyFull-Funnel Media StrategyTeam Leadership And DevelopmentNegotiation And Contract ManagementCross-Functional Collaboration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Media Investment ManagementCampaign OptimizationData-Driven Decision MakingKPI DevelopmentAttribution ModelingContent DevelopmentInfluencer StrategyPerformance MeasurementBudget ManagementTrend Analysis
Soft Skills
Interpersonal SkillsCommunication SkillsCreativitySelf-MotivationAction-Oriented
Tools & Technologies
TV/VODMetaTikTokYouTubeMedia Platforms
Industry Keywords
BeautyFashionEntertainmentInfluencer MarketingSocial Media Trends
About the role
Key responsibilities & impact- Develop and lead the UK & ANZ media and influence marketing strategy
- Set clear KPIs and deliver measurable business impact with media agencies, global teams, UK leadership and retail partners
- Own and manage UK & ANZ media and influencer investment, allocation and ROI
- Identify emerging trends, platforms and opportunities
- Oversee campaign briefs and influence activations
- Manage senior relationships with media platforms, agencies, data and insights partners, and global teams
- Lead full-funnel paid media strategy and investment across all paid channels
- Optimise media investment through data, testing frameworks, attribution models and measurable results
- Manage the external media agency and maximise media effectiveness and efficiency
- Develop platform-first content and campaigns with global marketing teams
- Align paid media with organic and influence content for amplification
- Define and lead creator and influence strategy across paid and organic channels
- Connect influence, content and media across awareness, consideration and conversion
- Build relationships with UK & ANZ influencers, creators and talent agencies
- Oversee casting, contract negotiation and execution
- Develop best-in-class content with global influence and media teams
- Define measurement strategy and KPIs across media and influencer activity
- Build measurement frameworks combining influence and media performance
- Lead data-driven optimisation and maximise ROI
- Monitor attribution, privacy and platform algorithm changes
- Translate performance into actionable insights and report to senior leadership
- Lead, mentor and develop a UK & ANZ media and influence team
- Act as a key member of the UK & ANZ leadership team
- Foster collaboration and innovation
- Set vision, priorities and best-in-class ways of working
- Manage agency partners and external vendors
- Report to the Marketing Director UK & ANZ
- Manage a team of 4 influence specialists and 1 media specialist
Requirements
What you’ll need- Extensive and proven experience in media and influence marketing, including strategy development, within Beauty, Fashion or Entertainment
- Proven track record of leading and developing high-performing teams and delivering integrated campaigns at scale
- Strong expertise in full-funnel media strategy, planning and investment across TV/VOD, Meta, TikTok and YouTube
- Deep understanding of influence marketing and social platforms
- Strong negotiation, contract management and relationship-building skills
- Expertise in managing cross-functional teams and collaborating with senior leadership
- Proven ability to manage high-profile campaigns and large budgets effectively
- Visionary, innovative and strategic mindset
- Creatively driven
- Strong interpersonal and communication skills
- Ability to juggle multiple priorities and deliver exceptional results
- Self-motivated, action-oriented and ambitious
- Ability to thrive in a fast-paced environment
- Passion for beauty and familiarity with social media, trends and industry news
Benefits
Comp & perks- Hybrid model with flexibility
- 25 days holiday plus bank holidays
- Additional day to celebrate your birthday
- Inclusive parental leave policy supporting all parents and carers
- Pension
- Life assurance
- Medicash
- Employee Assist Programs
- Regular social connects with colleagues
- Allocated dog-friendly days and spaces
- Generous product discount and gifting