Senior Marketing Manager – Middle East & Africa

Charlotte Tilbury Beauty

. Lead the team in creating and implementing impactful offline and online retail marketing strategies aligned with business goals .

Posted 9/17/2026full-timeDubai • United Arab EmiratesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive marketing expertise within beauty, premium retail, or luxury brands, with a strong focus on strategic planning, digital marketing, and budget management. Proven ability to lead teams, drive brand awareness, and enhance customer experiences across multiple channels.

Highest-signal resume keywords

Retail Marketing ExpertiseDigital Marketing SkillsBudget ManagementPeople LeadershipStrategic Planning

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentMedia PlanningCustomer Experience MetricsCreative Campaign ImplementationAnalytical Skills

Soft Skills

Negotiation SkillsCommunication SkillsProblem-SolvingInfluencing SkillsCoaching and Mentoring

Industry Keywords

Beauty BrandsPremium RetailLuxury BrandsOmnichannel MarketingCustomer Journey

About the role

Key responsibilities & impact

Lead the team in creating and implementing impactful offline and online retail marketing strategies aligned with business goals
Lead Middle East and Africa growth plans across all channels, expanding brand category presence and driving performance
Own brand, marketing, media planning, and customer experience metrics across the markets
Develop regional marketing strategies and plans and provide strategic recommendations to senior global, regional, and SLT stakeholders
Lead 360-degree offline and online marketing and media plans to maximise the customer purchase funnel and meet commercial objectives
Identify levers for the customer journey and online takeover, including ATL media, media and influencer partnerships, digital activations, retailer activation, pop-ups, online services, and virtual events
Leverage the full marketing mix to support new product development and grow core franchises
Drive innovative and disruptive brand activity to increase awareness, share of voice, retailer ranking, and omnichannel customer experience
Identify local partnership opportunities to drive brand awareness and customer acquisition
Shape and deliver new and market launches with PR, VM, and Commercial teams, on time, on target, and within budget
Establish and improve processes across the Middle East and Africa team to ensure world-class delivery
Drive planning, approval, and follow-up of key projects with internal and external stakeholders
Maintain the marketing calendar and communicate regional nuances and opportunities to Global Marketing
Co-own budget management, including budget planning and phasing with the Head of Marketing
Lead, coach, and empower the Marketing team

Requirements

What you’ll need

Extensive marketing experience gained within beauty, premium retail, or luxury brands
Experience devising and implementing strategic plans with creative flair
Very strong experience and knowledge in retail marketing
Excellent digital and online marketing skills
Experience of budget management with a structured and organised approach
Proven people leadership, including coaching, performance management, and capability development
Highly analytical, results-driven, consumer-centric, and commercially minded
Credible and persuasive negotiation and communication skills, with the ability to influence at all levels and represent the brand externally
Strong retailer relationships and cross-functional partnership approach
Strategic and creative thinking with high standards of execution and attention to detail
Proactive, solutions-focused, and comfortable leading through ambiguity and change
Excellent written and verbal English
Ability to prioritise in a fast-moving environment

Benefits

Comp & perks

Hybrid model with flexibility, with 3 days a week in the office
30 days holiday (plus bank holidays) with an additional day to celebrate your birthday
Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
Financial security and planning with our pension and life assurance for all
Values-driven, high-growth company journey
Inclusive workplace supporting diverse backgrounds, cultures, voices, beliefs, and perspectives