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Senior Specialist, Regional Marketing
Checkout.com. Lead planning and execution of regional events, including industry conferences, executive roundtables, customer events, partner activations, and owned experiences .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B marketing with a focus on event marketing and demand generation, leveraging strong project management skills to drive integrated campaigns and measure performance. Proficient in creating compelling messaging and experiences based on market insights while collaborating effectively in a multicultural environment.
Highest-signal resume keywords
B2B Marketing ExperienceEvent Marketing ManagementDemand Generation StrategyProject Management SkillsGoogle Analytics Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Event MarketingDemand GenerationCampaign ManagementPerformance MeasurementMarket Insights Analysis
Soft Skills
Growth MindsetResilienceAdaptabilityCollaborationCommunication Skills
Tools & Technologies
Marketing Automation PlatformsCRM ToolsGoogle Analytics
Industry Keywords
B2BRegional EventsCustomer EngagementMarket Needs AlignmentContent Development
About the role
Key responsibilities & impact- Lead planning and execution of regional events, including industry conferences, executive roundtables, customer events, partner activations, and owned experiences
- Build integrated event campaigns driving awareness, engagement, qualified pipeline, and revenue opportunities
- Manage pre-event acquisition through post-event nurture and conversion
- Drive demand generation across online and offline channels to achieve MQL and opportunity targets
- Partner with Commercial teams in Australia, New Zealand, and Singapore to align priorities with market needs, target accounts, and pipeline goals
- Apply an ABM lens to priority events and campaigns, creating personalized experiences and follow-up journeys
- Identify, test, and scale growth opportunities across verticals, audiences, partnerships, event formats, and paid or organic channels
- Develop regional campaign messaging and creative copy
- Help build local content assets, including case studies, white papers, blogs, thought-leadership articles, and event materials
- Support localized product marketing initiatives
- Measure programme performance and translate results into recommendations and continuous improvement
- Report to the APAC Marketing Director
Requirements
What you’ll need- 4+ years of B2B marketing experience with a strong track record in event marketing and demand generation
- Experience managing events end to end, from strategy, planning and execution through follow-up, measurement and reporting
- Growth mindset; commercially minded and curious
- Ability to work through ambiguity and changing priorities
- Experience in a fast-growing, fast-paced environment
- Resilience and adaptability to manage multiple priorities
- Strong project management skills across multiple workstreams, stakeholders, and deadlines
- Experience with Google Analytics, marketing automation platforms, and CRM tools
- Excellent written and verbal communication skills in English
- Ability to turn market, customer, and product insights into compelling messaging and experiences
- Entrepreneurial, hands-on, and proactive approach
- Ability to work collaboratively in a multicultural, cross-functional environment
- Based in Australia
- Willingness to work in the office three days per week
- Current legal authorization to work as an employee in the country of application
Benefits
Comp & perks- Hybrid working model with flexibility
- Three days per week in the office to support collaboration and connection
- Accessibility support and reasonable adjustments during the application and interview process
- Opportunities for career growth and meaningful work
- Recognition for impact delivered
- Inclusive, supportive, and multicultural work environment