Chegg Inc.

Product Marketing

• Own ICP definition and B2B segmentation across mid-market and enterprise motions
• Define target segments, buyers and the commercial case for each
• Own pricing direction and packaging structure
• Define how small mid-market customer landings can become large accounts
• Own the B2B value proposition, positioning and message architecture
• Build the enterprise buyer decision map covering champions, economic buyers, procurement, legal and security
• Interpret B2B market intelligence and win-loss insights for ICP, positioning and pricing decisions
• Own the sales enablement framework for enterprise deals
• Own launch architecture and sequencing for B2B
• Lead rollout of packaging changes into the field
• Own the B2B product marketing function, standards and future team case
• Report to the VP of GTM Strategy & Growth and partner with B2B, marketing, growth, product and technology teams

B2B Product Marketing Leader