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Senior SEO/GEO Analyst
Cheil Brasil. Develop and execute GEO strategies to increase Samsung and its products’ presence and citations across Latin America in AI-powered search engines.
About the role
Key responsibilities & impact- Develop and execute GEO strategies to increase Samsung and its products’ presence and citations across Latin America in AI-powered search engines.
- Produce, review, and optimize content in Portuguese, Spanish, and/or English for subsidiary websites.
- Structure and enrich page data using Schema.org markup, knowledge graphs, and semantic entities.
- Conduct keyword research and frequent prompt testing on AI platforms to identify visibility opportunities.
- Operate and interpret the internal GEO performance monitoring system.
- Diagnose fluctuations in Visibility and Sentiment metrics, identifying root causes and guiding the team.
- Monitor GEO and traditional SEO KPIs using Google Search Console, SEMrush, Ahrefs, Adobe Analytics, and the proprietary GEO system.
- Conduct technical GEO audits of subsidiary websites and propose prioritized action plans.
- Prepare periodic performance reports for internal stakeholders and Samsung partners.
- Collaborate directly with the SEO/GEO Manager.
Requirements
What you’ll need- Strong knowledge of technical SEO, including URL architecture, Core Web Vitals, indexing, crawlability, mobile-first optimization, and canonicalization.
- Proficiency with SEO tools, including SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Adobe Analytics.
- Applied knowledge of GEO, including optimization for AI Overviews (Google SGE), Bing Copilot, ChatGPT Search, and Perplexity, as well as citation strategies and visibility in generative responses.
- Experience with structured data markup (Schema.org), Knowledge Graph, and entity optimization.
- Ability to produce and optimize content in Portuguese, Spanish, and/or English, with a focus on clarity, authority, and citation potential by LLMs.
- Basic knowledge of HTML/CSS and familiarity with CMS platforms to independently implement on-page optimizations.
- Analytical ability to interpret data from multiple sources and translate insights into actionable recommendations.
- Preferred: familiarity with prompt engineering, vector embeddings, and the basic functioning of LLMs.
- English proficiency.
- Spanish proficiency.
- Employment under Brazil’s CLT labor regime.
Benefits
Comp & perks- Bradesco medical and dental insurance, with no payroll deduction for employees.
- MetLife life insurance.
- Pluxee meal or food voucher of BRL 50.00 per day.
- Wellhub.
- Maternity/Paternity Kit.
- On-site psychologist.
- Discounts at universities, language schools, and through a partnership with Sesc.
- Performance reviews.
- Birthday day off.
- Discounts on Samsung products.