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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in CRM-enabled sales execution, commercial process improvement, and data-driven decision-making. Capable of leading cross-functional initiatives and enhancing seller workflows through effective training and communication strategies.
Highest-signal resume keywords
CRM-Enabled Sales ExecutionCommercial Process ImprovementSalesforce ExperienceFunnel Governance ManagementStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial ProcessesProcess DesignData AnalysisChange ManagementBusiness Process ImprovementCommercial AnalyticsPerformance MetricsOpportunity ManagementReporting RequirementsEnd-to-End Process Documentation
Soft Skills
Analytical CapabilityCommunication SkillsStakeholder EngagementCross-Functional LeadershipTraining and Support
Tools & Technologies
SalesforceCRM PlatformsDigital Selling ToolsData Analytics ToolsCommercial Reporting Tools
Certifications & Qualifications
Process Improvement CertificationChange Management CertificationProject Management Certification
Industry Keywords
CPGSupply ChainLogisticsB2B EnvironmentCommercial Excellence
About the role
Key responsibilities & impact- Improve the consistency, effectiveness and scalability of commercial execution through better sales processes, operating rhythms and CRM-enabled ways of working
- Strengthen the connection between commercial execution and demand planning to improve forecast accuracy, efficiency and cost reduction
- Build adoption of coordinated commercial sales training programs, methodologies and tools with Sales Leadership and Learning & Development
- Act as business process owner for CRM-enabled selling, translating commercial needs into processes, reporting and system improvements
- Own and improve opportunity management, funnel governance, activity management and CRM-enabled selling
- Embed proactive customer management practices using alerts, insights and intervention playbooks
- Own the funnel governance framework, including review standards, metrics, decision criteria and reporting requirements
- Design commercial workflows and drive CRM and process adoption through communications, training support, playbooks and feedback loops
- Monitor data quality and process adherence, identify systemic gaps and coordinate corrective actions
- Simplify seller workflows, reduce administrative burden and improve seller experience
- Support rollout and adoption of commercial tools, reporting and digital/AI-enabled selling capabilities
- Coordinate delivery across Sales, Marketing, Data & Analytics, Customer Experience and other partners
- Manage a prioritized commercial excellence roadmap based on value, effort and change capacity
Requirements
What you’ll need- Bachelor's degree or equivalent relevant business experience
- Demonstrated knowledge of commercial processes and CRM-enabled sales execution
- Strong analytical, process design, communication and stakeholder management capability
- Formal training or certification in process improvement, change management, project management or Salesforce
- Experience in CPG, supply chain, logistics or a related B2B environment
- Experience in commercial excellence, sales operations, business process improvement, CRM product ownership, commercial analytics, change management or business transformation
- Experience designing, documenting and improving end-to-end commercial processes
- Experience supporting Salesforce or a comparable CRM platform as a business owner, process owner or advanced business user
- Experience developing or operating funnel governance, pipeline reviews, commercial reporting and performance cadences
- Experience translating business needs into clear requirements and partnering with technical teams through design, testing and deployment
- Experience leading cross-functional initiatives and driving adoption without direct authority
- Experience using data and stakeholder feedback to diagnose issues, prioritize improvements and measure outcomes
Benefits
Comp & perks- Competitive Pay + Annual Bonus
- Benefits Day 1
- 401K with company match (up to 4%)
- Company-paid vision insurance
- Short-term disability insurance
- Life insurance
- Employee Stock Match Program
- Tuition reimbursement
- Parental leave
- Childcare assistance
- Profit sharing
- Hybrid Work Model / work-life balance and flexibility (posting also specifies this role is Fully Remote)
