Senior Marketing Director

CHG Healthcare

. Build and run CareerMD’s full marketing function across B2B and B2C sides of its two-sided marketplace .

Posted 9/30/2026full-timeSalt Lake City • Utah • United StatesSenior💰 $146,200 - $282,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building and executing comprehensive marketing strategies across B2B and B2C channels, with a strong focus on performance marketing, lead generation, and team leadership. Proficient in utilizing analytics and marketing technology to optimize campaigns and drive measurable outcomes.

Highest-signal resume keywords

Performance Marketing StrategyEmail Marketing ExpertiseLead Generation and ConversionTeam Management and DevelopmentAnalytical Fluency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital Direct Response MarketingSEO/SEMContent MarketingPaid SearchPaid SocialLifecycle AutomationA/B TestingAudience SegmentationMetrics FrameworksCampaign Optimization

Soft Skills

CollaborationStrategic ThinkingCommunicationLeadershipAnalytical Problem Solving

Tools & Technologies

Marketing TechnologyAI ToolsEmail Marketing PlatformsAnalytics ToolsReporting Dashboards

Industry Keywords

B2B MarketingB2C MarketingTwo-Sided MarketplaceHealthcare StaffingJob BoardRecruitment MarketingMarket IntelligenceAudience InsightsPerformance ModelsCAC/LTV Economics

Tech Stack

Tools & technologies

SaltStackSQL

About the role

Key responsibilities & impact

Build and run CareerMD’s full marketing function across B2B and B2C sides of its two-sided marketplace
Generate marketing qualified leads and sales qualified leads that convert to employer revenue
Develop and manage multi-channel marketing across email, paid search, paid social, content marketing, SEO, and event-based marketing
Strengthen CareerMD’s brand among healthcare employers and improve awareness, NPS, and employer satisfaction
Partner with Sales on lead quality standards, pipeline coverage targets, and performance feedback loops
Develop account-based marketing capabilities for strategic employer accounts
Grow the network of registered and engaged physicians and advanced practice providers
Improve registrations, monthly active users, job applications, and career fair attendance
Manage and optimize email marketing, including segmentation, deliverability, lifecycle automation, A/B testing, and reporting
Build diversified paid and organic acquisition channels, including programmatic display, SEO, and content
Design and run A/B and multivariate experiments across channels, audiences, messaging, and creative
Develop audience segmentation based on specialty, career stage, and engagement behavior
Build CareerMD’s organic presence through content marketing, SEO, and community initiatives
Own performance marketing strategy, budget allocation, campaign execution, and reporting
Establish metrics frameworks covering CAC, LTV, MQL/SQL volume and conversion, registration and application costs, email engagement, and channel ROI
Build dashboards and reporting cadences for leadership
Manage the marketing budget and optimize channel mix
Collaborate with Sales, Operations, Product, and CHG Healthcare sister brands
Contribute market intelligence, audience insights, and competitive perspective to business strategy
Build, lead, and develop a high-performing marketing team
Implement marketing technology and AI tools
Establish best practices for campaign planning, creative development, analytics, attribution, and reporting

Requirements

What you’ll need

8+ years of experience in marketing
Meaningful tenure in digital direct response, owning performance channels, managing CAC/LTV economics, and driving measurable acquisition outcomes
Demonstrated success running a B2B or B2C marketing function with a quantifiable track record
Deep hands-on experience with email marketing, paid search, paid social, programmatic, SEO/SEM, and content marketing
Proven email marketing expertise in list management, segmentation, deliverability, lifecycle automation, and performance optimization at scale
Strong analytical fluency, including performance models, attribution frameworks, and executive-level reporting
Experience managing and developing marketing teams
Proven ability to partner effectively with Sales on lead definitions, pipeline targets, and feedback loops
Preferred: experience with a two-sided marketplace, job board, or recruitment marketing platform
Preferred: job board or employment marketplace traffic acquisition experience, including SEO, SEM, and paid strategies
Preferred: familiarity with physician and advanced practice provider audiences
Preferred: healthcare staffing, health media, or closely adjacent vertical experience
Preferred: familiarity with AI and automation tools applied to marketing
Preferred: experience in a private equity-backed or strategically-owned business
Periodic travel to CareerMD’s Union Square Manhattan office, CHG Healthcare’s corporate headquarters in Salt Lake City, UT, and relevant industry conferences

Benefits

Comp & perks

401(k) retirement plan with company match
Traditional healthcare benefits such as medical and dental coverage
Onsite health centers
Corporate wellness programs
Free behavioral health appointments
Flexible work schedules, including work-from-home options
Recognition programs with rewards including trips, cash, and paid time off
Paid parental leave
Fertility coverage
Adoption assistance
Marriage counseling
Free LinkedIn Learning courses
Volunteer time off
Employee-driven matching grants
Tuition reimbursement programs