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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong expertise in managing wine and spirits brands, identifying market opportunities, and developing products from concept to market. Proficient in building supplier relationships and utilizing data analysis to drive commercial growth in the Western Canadian market.
Highest-signal resume keywords
Wine And Spirits Industry KnowledgeProduct DevelopmentData Analysis Using ExcelSupplier Relationship ManagementPowerPoint Presentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product DevelopmentData Analysis Using ExcelMarket Opportunity IdentificationSales Trend MonitoringPortfolio Performance Management
Soft Skills
Clear Communication SkillsRelationship BuildingDiplomatic SkillsCollaboration Across Cultures
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointAI-Enabled ToolsCH Order Model
Certifications & Qualifications
WSET Level 2
Industry Keywords
Wine StylesProduction MethodsBCLS Category ManagementCommercial GrowthLuxury Suppliers
About the role
Key responsibilities & impact- Manage and develop a portfolio of wine and spirits brands
- Identify market opportunities and support commercial growth in Western Canada
- Work with international suppliers, BCLS Category Managers, and internal sales teams to develop products and pursue listing opportunities
- Develop products from concept to market where opportunities exist
- Build investment plans using LTOs, marketing programs, sales incentives, and other commercial initiatives
- Develop and manage one-time buys and allocated products
- Communicate with BCLS Category Managers regarding de-listings, sales trends, action plans, and replacement products
- Monitor portfolio performance, sales trends, and market developments
- Build supplier relationships to secure listings and investment
- Match suppliers’ global products with opportunities across Western Canada, adapting products and pricing as needed
- Lead annual special release offers for select luxury suppliers
- Create and update supplier forecasts in the CH Order Model
- Identify emerging brands, trends, portfolio gaps, and product opportunities
- Lead supplier market visits and participate in national brand strategy discussions
- Educate sales teams on new and existing products
- Communicate portfolio priorities, capacity, and opportunities to Western Canadian sales leadership
Requirements
What you’ll need- Strong understanding of the wine and spirits industry
- Interest in identifying products and brands that will succeed in the market
- Ability to balance commercial objectives with customer needs and feedback from colleagues, suppliers, and BCLS buyers
- Clear, confident, and diplomatic communication skills
- Ability to build lasting relationships across cultures and business environments
- Strong knowledge of wine and spirits, including wine styles, regions, production methods, and industry terminology
- Ability to create clear, compelling PowerPoint presentations
- Ability to use Excel to analyze data and turn insights into action
- Familiarity with AI-enabled tools, including Microsoft Copilot
- WSET Level 2 or higher is considered an asset
Benefits
Comp & perks- Performance bonus commensurate with experience
- Car allowance
- Comprehensive benefits, including medical and dental coverage after the qualifying period
- Opportunity to work with an established portfolio of internationally recognized wine and spirits brands
- Opportunity to build strong relationships with leading producers and industry partners