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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in trade marketing and brand management, with a strong ability to analyze market trends and sales performance to develop actionable strategies. Proficient in stakeholder engagement and communication, ensuring alignment with brand objectives and commercial goals.
Highest-signal resume keywords
Trade Marketing ExperienceBrand Management SkillsAnalytical SkillsMicrosoft Excel ProficiencyPresentation Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Trade MarketingBrand MarketingCommercial PlanningSales Performance AnalysisPromotional PlanningMarket Insights DevelopmentBudget AllocationDashboard DevelopmentPerformance AnalysisMarket Opportunity Identification
Soft Skills
Strategic ThinkingStakeholder EngagementWritten CommunicationVerbal CommunicationInfluencing Skills
Tools & Technologies
Microsoft Power BIMicrosoft OfficeAdobe PhotoshopAdobe InDesign
Industry Keywords
Wine and SpiritsBeverage AlcoholConsumer GoodsMarket ActivationsBrand ObjectivesCommercial ObjectivesEvent LogisticsEmerging Technologies
About the role
Key responsibilities & impact- Develop and recommend annual Alberta trade marketing strategies and commercial plans
- Identify market opportunities and develop recommendations for promotional programs, brand initiatives, product launches, and market activations
- Present proposed strategies, plans, and initiatives to the Vice President, Alberta
- Collaborate with suppliers, portfolio managers, sales teams, media, social media, and agency partners
- Align market activities with brand objectives and Alberta business priorities
- Contribute market insights to supplier discussions, business planning, and portfolio reviews
- Analyze sales performance, category trends, promotional results, and market opportunities
- Monitor marketing spend and recommend budget allocation and potential investments
- Develop and maintain dashboards, reports, and performance analyses
- Prepare supplier presentations, performance reports, and actionable recommendations
- Support portfolio performance and market development through promotional planning, product launches, and trade marketing initiatives
- Identify opportunities to strengthen brand presence, increase market share, and support commercial objectives
- Monitor competitor activity, category developments, and market trends
- Lead planning and execution of consumer, trade, industry, and media events, sponsorships, and local brand-awareness initiatives
- Coordinate promotional materials, marketing resources, external partners, and event logistics
- Ensure initiatives meet objectives, timelines, budgets, and brand guidelines
Requirements
What you’ll need- Demonstrated experience in trade marketing, brand marketing, commercial planning, or a related field, ideally within the wine and spirits, beverage alcohol, or consumer goods industry
- Strong strategic thinking, analytical, brand management, and stakeholder engagement skills
- Ability to develop ideas and translate market insights into actionable recommendations
- Experience analyzing sales and promotional performance and preparing business presentations and recommendations
- Strong written and verbal communication and presentation skills
- Ability to influence stakeholders and manage multiple priorities in a deadline-driven environment
- Advanced proficiency in Microsoft Excel and Power BI, including developing dashboards, reports, and analytical tools
- Strong proficiency in Microsoft Office applications, including PowerPoint and Word
- Familiarity with Adobe Photoshop and InDesign is an asset
- Post-secondary education in marketing, business, or a related discipline is preferred; equivalent relevant experience will also be considered
- Knowledge of and interest in wine and spirits, with willingness to develop product and category expertise
- Interest in emerging technologies, including AI-enabled tools, is an asset
- Valid driver's licence and ability to travel within Alberta for business purposes
- Valid passport and ability to travel internationally, if required
- Availability to attend evening and weekend events as business needs require
Benefits
Comp & perks- Inclusive, respectful, and diverse workplace
- Equal employment opportunities throughout the recruitment process
- Accommodations available upon request during all aspects of the selection process