Childhelp®

Content Marketing Manager

• Develop and manage an integrated editorial calendar across email newsletters, blogs, websites, executive thought leadership, public relations, fundraising campaigns, and organizational priorities
• Identify stories, trends, program developments, and expertise for timely external content
• Gather information from program leaders, philanthropy staff, executives, and organizational stakeholders
• Translate complex programmatic information and sensitive topics into clear, accessible content
• Maintain organizational voice across audiences including donors, partners, parents, educators, policymakers, media, and the public
• Repurpose stories and thought leadership across email, website, social media, earned media, fundraising campaigns, and other channels
• Establish editorial workflows, review processes, and content standards
• Ghostwrite executive thought leadership, including Forbes contributions, op-eds, articles, commentary, speeches, talking points, letters, and executive communications
• Collaborate with executives, subject-matter experts, and the public relations agency on timely topics and points of view
• Conduct interviews and research and draft publication-ready content
• Support executive preparation for media interviews, speaking engagements, panels, and visibility opportunities
• Develop and execute SEO-informed content strategy to increase organic visibility and connect people with child abuse prevention, intervention, treatment, and support resources
• Conduct keyword research; write, edit, publish, and refresh search-optimized blog content
• Apply SEO best practices for titles, meta descriptions, headings, internal linking, calls to action, readability, and structure
• Monitor organic traffic, keyword performance, engagement, and conversions
• Manage website copy updates, landing pages, program pages, campaign pages, resource content, and calls to action
• Improve website structure, content hierarchy, internal linking, user journeys, and conversion pathways
• Conduct content audits and recommend updates, consolidation, optimization, or removal
• Lead newsletter planning, content gathering, writing, editing, production, and distribution
• Coordinate newsletter approvals, assets, links, testing, and deployment through the email marketing platform
• Review newsletter performance metrics and apply findings to future communications
• Support additional organizational and campaign email content
• Support management of Childhelp’s external public relations agency
• Provide background information, executive drafts, organizational updates, program details, messaging, and other content for media opportunities
• Collaborate on press materials, media pitches, contributed content, executive positioning, and responses to relevant news
• Align public relations, website, email, social media, fundraising, and campaign messaging
• Track content opportunities and deliverables associated with earned-media initiatives

Senior Content Marketing, Communications Manager