Demand and Lifecycle Marketing Manager

ChiroHD

. Track marketing performance through closed deals and revenue, not only leads .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in building demand generation and lifecycle programs in B2B SaaS, utilizing HubSpot for campaign management and data analysis. Proficient in leveraging AI for content production and lead scoring while maintaining a revenue-first mindset.

Highest-signal resume keywords

HubSpot ExpertiseDemand Generation ProgramsFunnel AnalysisAI UtilizationB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Conversion AnalysisData-Driven Decision-MakingLifecycle FrameworksCampaign ManagementExperimentationLead ScoringRevenue TrackingData HygieneFunnel DashboardsCustomer Lifecycle Management

Soft Skills

Organizational SkillsProactive CommunicationCollaborationAdaptabilityPrioritization

Tools & Technologies

HubSpotAI ToolsEmail Marketing PlatformsAnalytics DashboardsCRM Systems

Industry Keywords

B2B SaaSDemand GenerationLifecycle MarketingConversion OptimizationRevenue Operations

About the role

Key responsibilities & impact

Track marketing performance through closed deals and revenue, not only leads
Analyze conversion from first touch through closed deal and identify funnel drop-off points
Run experiments to improve conversion
Build funnel dashboards and attribution in HubSpot using AI
Nurture leads using signals and intent to reach prospects at the right time
Partner with the BDR team on integrated campaigns
Build and manage HubSpot campaigns, including forms, workflows, emails, tracking, and landing pages
Perform routine HubSpot administration and maintain data hygiene according to marketing and RevOps standards
Build prospect lifecycle and education paths with the Content Manager
Build customer lifecycle paths for onboarding, adoption, retention, and cross-sell across products
Align with BDR and sales leaders on targeting, handoffs, and feedback
Create campaign briefs for sales, BDRs, customer success, and leadership
Facilitate campaign feedback and information flow
Promote events and webinars, own registration and follow-up, and manage email segmentation and sends
Use AI for content production, lead scoring and routing, outbound sequencing, and reporting
Build alerts for conversion drops and stalled leads and validate calculations and outputs
Own execution, plans, deadlines, risks, and resource coordination

Requirements

What you’ll need

Experience building demand generation and lifecycle programs in B2B SaaS
Deep expertise in HubSpot
Revenue-first mindset and ability to use signals and intent to cultivate buyers
Strong funnel math, conversion analysis, experimentation, and data-driven decision-making skills
Knowledge of customer lifecycle frameworks, including Reforge retention and engagement
Daily AI use; ability to demonstrate what you have built with AI and verify its output
Paid media knowledge sufficient to direct a freelancer and test across channels; not necessarily a media buyer
Strong organizational and proactive communication skills
Comfortable working in startup environments and adapting to pivots
Ability to prioritize work and decline activities that do not advance goals
Ability to collaborate effectively with sales, customer success, product, and leadership

Benefits

Comp & perks

AI tools and agentic tools provided for core work
Clear priorities and honest feedback
Tools and support to do your best work
Full-time employment