ChiroHD

Marketing

• Track marketing performance through closed deals and revenue, not only leads
• Analyze conversion from first touch through closed deal and identify funnel drop-off points
• Run experiments to improve conversion
• Build funnel dashboards and attribution in HubSpot using AI
• Nurture leads using signals and intent to reach prospects at the right time
• Partner with the BDR team on integrated campaigns
• Build and manage HubSpot campaigns, including forms, workflows, emails, tracking, and landing pages
• Perform routine HubSpot administration and maintain data hygiene according to marketing and RevOps standards
• Build prospect lifecycle and education paths with the Content Manager
• Build customer lifecycle paths for onboarding, adoption, retention, and cross-sell across products
• Align with BDR and sales leaders on targeting, handoffs, and feedback
• Create campaign briefs for sales, BDRs, customer success, and leadership
• Facilitate campaign feedback and information flow
• Promote events and webinars, own registration and follow-up, and manage email segmentation and sends
• Use AI for content production, lead scoring and routing, outbound sequencing, and reporting
• Build alerts for conversion drops and stalled leads and validate calculations and outputs
• Own execution, plans, deadlines, risks, and resource coordination

Explore Demand and Lifecycle Marketing Manager at ChiroHD. Review requirements and application details.