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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing mixed-channel accounts within the hospitality and foodservice sectors, with a strong focus on sales strategy, customer relationship management, and revenue growth. Proficient in consultative selling techniques and adept at analyzing account performance to drive business results.
Highest-signal resume keywords
Consumer Packaged Goods (CPG) Sales ExperienceHospitality and Foodservice Channel ExpertiseConsultative Selling SkillsCustomer Relationship Management (CRM) ProficiencyBachelor’s Degree or Equivalent Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Account ManagementSales Strategy DevelopmentRevenue GrowthMarket AnalysisProduct Sampling and DemonstrationsPipeline ManagementJoint Business Plans (JBPs) ExecutionObjection HandlingClosing SalesAccount Acquisition
Soft Skills
Relationship BuildingAdaptabilityCommunication SkillsConsultative SellingTeam Coordination
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointCustomer Relationship Management (CRM) SoftwareHubSpot
Industry Keywords
HospitalityFoodserviceCoffee IndustryOperating Companies (OPCOs)Sales QuotaField-Based RoleRevenue BookAccount RetentionMarket-Based RoleDecision-Makers
About the role
Key responsibilities & impact- Own a mixed-channel account base for La Colombe in the Denver/Rocky Mountain market
- Carry a revenue book spanning hospitality and foodservice accounts and hit quota
- Hunt for new hospitality and foodservice accounts
- Defend the existing book through strong retention
- Build and maintain a pipeline across all sales-cycle stages
- Serve as the visible La Colombe presence across leading accounts
- Sell premium drip, espresso programs, cold brew, Office Coffee Service (OCS) solutions, and on-tap beverage platforms
- Adapt sales pitches and account economics to hospitality and foodservice buyers
- Execute account-level pull-through of national contracts and Joint Business Plans (JBPs)
- Analyze current spend, category opportunity, wallet share gap, and margin profile for every account
- Lead product samplings and demonstrations
- Build relationships with hospitality and foodservice decision-makers
- Coordinate with distributor, management company, National Account Manager, regional foodservice, education, service operations, marketing, and client services teams
- Maintain CRM records daily after meaningful customer interactions
- Deliver pipeline updates and forecasts to the Regional Director by segment
- Participate in monthly regional calls, quarterly business reviews, and quarterly ride-alongs
Requirements
What you’ll need- 3-7 years of Consumer Packaged Goods (CPG), foodservice, or coffee industry sales experience in a field-based role
- Experience across both hospitality and foodservice channels strongly preferred
- Comfort selling to hospitality buyers, including General Managers, Food & Beverage Directors, and Beverage Managers
- Comfort selling to foodservice buyers, including foodservice directors, contract dining managers, and healthcare Food & Beverage leadership
- Familiarity with foodservice distributor Operating Companies (OPCOs) a plus
- Proven track record of consistent net new account acquisition across multiple account types
- Strong consultative selling skills, including discovery, value framing, objection handling, and closing
- Ability to switch contexts quickly between hospitality and foodservice buyer language and economics
- Comfort with a heavy field cadence and a market-based role
- Proficiency in Microsoft Excel and PowerPoint
- Customer Relationship Management (CRM) proficiency; HubSpot or equivalent required
- Bachelor’s degree in a related field, or years of experience in combination with education
- Ability to travel 50%+ within the assigned market
Benefits
Comp & perks- Medical coverage
- Dental coverage
- Vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- Fertility assistance
- Childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access at certain locations
- Monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off
- Bonus
- Equity