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About the role
Key responsibilities & impact- Own a mixed-channel account base for La Colombe in an assigned market and hit quota
- Hunt for new hospitality and foodservice accounts
- Retain and defend the existing mixed account base
- Build and maintain a pipeline across all sales-cycle stages
- Represent La Colombe across hospitality and foodservice accounts in the South Bay, Orange County, and Inland Empire
- Sell premium drip, espresso programs, cold brew, Office Coffee Service (OCS) solutions, and on-tap beverage platforms
- Tailor sales calls to hospitality and foodservice buyer needs and economics
- Execute account-level pull-through of national contracts and Joint Business Plans (JBPs)
- Analyze current spend, total category opportunity, wallet share gap, and margin profile for each account
- Lead product samplings and demonstrations
- Build relationships with hospitality property and foodservice decision-makers
- Coordinate with Compass, Sodexo, Aramark, Canteen, management company, and other regional leadership where applicable
- Coordinate with Hospitality and Foodservice National Account Manager teams
- Partner with the Regional Foodservice Manager on distributor Operating Company (OPCO) pull-through
- Partner with the Territory Education Manager on installation training, post-installation audits, and barista or staff training
- Coordinate with service operations on installation, preventive maintenance, and equipment repair
- Partner with channel marketing on co-op programs
- Coordinate with client services on order accuracy, ticket resolution, and customer service handoffs
- Maintain CRM records daily after meaningful customer interactions
- Provide pipeline updates and forecasts to the Regional Director, separated by hospitality and foodservice segment
- Participate in monthly regional calls, quarterly business reviews, and quarterly ride-alongs
Requirements
What you’ll need- 3-7 years of Consumer Packaged Goods (CPG), foodservice, or coffee industry sales experience in a field-based role
- Experience across both hospitality and foodservice channels strongly preferred
- Comfort selling to hospitality buyers (General Managers, Food & Beverage (F&B) Directors, Beverage Managers)
- Comfort selling to foodservice buyers (foodservice directors, contract dining managers, healthcare Food & Beverage (F&B) leadership)
- Familiarity with foodservice distributor Operating Companies (OPCOs) a plus
- Proven hunter mindset and consistent net new account acquisition across multiple account types
- Strong consultative selling skills, including discovery, value framing, objection handling, and close
- Ability to switch contexts quickly between hospitality and foodservice buyer language and economics
- Comfort with a heavy field cadence and a market-based role
- Proficiency in Microsoft Excel and PowerPoint
- Customer Relationship Management (CRM) proficiency; HubSpot or equivalent required
- Bachelor’s degree in a related field, or years of experience in combination with education
- Ability to travel 60%+ within the assigned market
Benefits
Comp & perks- Bonus
- Equity
- Medical coverage
- Dental coverage
- Vision coverage
- Disability insurance
- Health savings account
- Flexible spending accounts
- Tuition reimbursement
- 401k match of 100% on up to 5% of eligible pay
- Fertility assistance
- Childcare assistance
- 12 weeks of parental leave at full pay after six months of continuous employment
- Employee assistance program
- Fitness discounts
- Wellness reimbursement
- On-site gym access (certain locations)
- Monthly wellness newsletter
- 120 hours of paid time off
- 11 holidays
- Paid volunteer time off