Media Planner

Choctaw Stadium

. Develop and execute integrated media plans and campaigns across traditional and digital channels, including billboards, radio, print, social media, search, and emerging platforms.

Posted 9/21/2026full-timeDurant • Oklahoma • United StatesMid-LevelSenior💰 $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing integrated media plans across traditional and digital channels, with a strong focus on audience analysis, KPI tracking, and campaign performance. Proficient in media buying strategies and budget management to optimize campaign effectiveness.

Highest-signal resume keywords

Integrated Media PlanningKPI Tracking and AnalysisGoogle AnalyticsMedia Buying StrategiesAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media Campaign DevelopmentMarket ResearchData AnalysisBudget ManagementNegotiation SkillsMicrosoft ExcelAdobe AnalyticsSprout SocialCampaign Performance AnalysisMedia Contract Review

Soft Skills

Strong Communication SkillsDetail OrientedHighly OrganizedAbility to MultitaskAdaptability

Certifications & Qualifications

Bachelor’s Degree in CommunicationsBachelor’s Degree in Marketing

Industry Keywords

Digital MediaTraditional MediaAudience BehaviorMedia InnovationsEmerging TechnologiesAdvertising RepresentativesVendor ManagementStakeholder CommunicationCampaign MetricsROI Analysis

About the role

Key responsibilities & impact

Develop and execute integrated media plans and campaigns across traditional and digital channels, including billboards, radio, print, social media, search, and emerging platforms.
Conduct audience, market, keyword, placement, website, and platform research to identify target demographics and effective media mixes and messaging strategies.
Analyze audience behavior, campaign performance, and marketing data to support awareness, consideration, and conversion strategies.
Establish, track, and monitor KPIs, campaign metrics, and ROI, and communicate results to stakeholders.
Build and maintain relationships with advertising representatives, vendors, agencies, and media partners.
Negotiate rates, placements, contract terms, and added-value opportunities.
Coordinate media campaigns with marketing, communications, operational, and internal stakeholders.
Develop media buying and negotiation strategies to maximize media investments and campaign effectiveness.
Manage media budgets, forecasting, billing, reconciliation, financial tracking, and in-house legal review of media contracts.
Research industry trends, audience behavior, media innovations, and emerging technologies.
Perform other duties as assigned.

Requirements

What you’ll need

Bachelor’s Degree in Communications, Marketing or equivalent combination of education and experience.
Experience in Google Analytics, Adobe Analytics, or other site analytics tools.
Experience in Sprout Social.
Experience in pulling, analyzing, and communicating KPIs.
Proficient in Microsoft Excel.
Experience developing marketing or communications strategies based on audience segmentation.
Three (3) years of relevant experience.
Strong desire to learn and add value to the team.
Ability to multitask and meet deadlines under pressure.
Detail oriented, highly organized, and consistent.
Strong written and verbal communication skills.
Able to adapt quickly to the evolution of the market and trends.
Prior agency experience preferred.

Benefits

Comp & perks

Free gym membership
Free access to employee health clinic
Free lunch for casino & resort associates
Earned wages access once per week for hourly Associates
Pet insurance
Paid vacation / sick time
Medical / Dental / Vision
401(K) with company match
College tuition reimbursement
Short-term disability, long-term disability, and family leave
Employee assistance program
Employee prescription program
CNO Paid Life Insurance
Teladoc
On Site Dental Clinics (Jet Dental)
On Site Mammogram Services
Free diabetes and hypertension monitoring benefit (Livongo)
Accolade- Concierge Benefits Program
Wellness Program that equals savings on health insurance cost (Virgin Pulse)
Maternity Care Program