Area Director – Franchise Performance

Choice Hotels International

. Drive commercial performance of a portfolio of midscale and upper midscale franchised hotels .

Posted 10/6/2026full-timeRemote • Iowa • United StatesLead💰 $99,919 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in hotel commercial strategy, revenue management, and performance improvement, with a strong ability to analyze data and influence business decisions. Proven track record in enhancing revenue growth, market share, and owner profitability through strategic consultation and collaboration.

Highest-signal resume keywords

Hotel Industry ExperienceRevenue ManagementCommercial StrategyAnalytical InsightsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Performance AnalysisMarket Share ImprovementForecastingFinancial AcumenData AnalysisPricing StrategyOccupancy OptimizationSales Performance EvaluationBusiness Intelligence ToolsPerformance Trend Analysis

Soft Skills

Consulting SkillsCommunication SkillsNegotiation SkillsRelationship BuildingStrategic Thinking

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointRevenue Management ToolsMarket Share PlatformsBenchmarking Platforms

Industry Keywords

RevPARADROwner ProfitabilityFranchise PerformanceSales Activation StrategiesDistribution ChannelsLoyalty ProgramsCommercial DashboardsPerformance PlansMatrixed Organization

About the role

Key responsibilities & impact

Drive commercial performance of a portfolio of midscale and upper midscale franchised hotels
Advise hotel owners, operators, and management companies using revenue, market, and operational performance data
Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability
Conduct on-site consultations, virtual engagements, business reviews, and cross-functional collaboration
Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance
Analyze performance trends, pace reports, demand drivers, channel contribution, competitive intelligence, and market dynamics
Partner with Revenue Management and hotel leadership on pricing, inventory, forecasting, and segment strategies
Monitor commercial dashboards, identify risks, and recommend corrective actions
Coordinate support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams
Increase engagement in proprietary revenue-generating programs and initiatives
Translate complex operational and financial data into actionable recommendations
Lead recurring performance discussions with hotel owners, management companies, and property leadership teams
Document commitments, action items, and strategic decisions while ensuring accountability and follow-through
Maintain consultation, performance-plan, ownership-interaction, and commercial-initiative documentation
Support franchise growth and retention initiatives and participate in conferences, owner meetings, special projects, and industry activities
Share market intelligence, best practices, and emerging opportunities with franchisees, peers, and corporate stakeholders

Requirements

What you’ll need

Currently reside in Iowa; relocation assistance is not available
Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement
Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility
Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability
Proven ability to influence business decisions through analytical insights and strategic consultation
Experience working effectively within a matrixed organization and influencing outcomes without direct authority
Strong analytical, forecasting, and financial acumen
Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms
Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint
Ability to analyze and interpret large datasets and translate findings into practical business recommendations
Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics
Exceptional consulting, communication, negotiation, and influencing skills
Strong executive presence and ability to communicate effectively with hotel owners and senior leaders
Ability to balance multiple priorities while managing a geographically dispersed portfolio
Strong relationship-building and stakeholder-management capabilities
Demonstrated commercial acumen and strategic thinking
Ability to navigate ambiguity and adapt priorities within a changing business environment
Commitment to organizational values, integrity, collaboration, and continuous improvement
Bachelor's Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience
Regular travel of approximately 70% is required
Ability to travel independently throughout the assigned territory

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)