Area Director – Franchise Performance

Choice Hotels International

. Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels .

Posted 10/7/2026full-timeRemote • United StatesLead💰 $99,919 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in hotel commercial strategy, revenue management, and performance improvement, with a strong ability to analyze data and influence business decisions. Proven track record in enhancing RevPAR, market share, and owner profitability through strategic consultation and collaboration across various teams.

Highest-signal resume keywords

Hotel Commercial StrategyRevenue ManagementPerformance ImprovementAnalytical InsightsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue PerformanceMarket Share AnalysisFinancial AcumenForecastingData AnalysisPricing StrategySales ActivationBusiness IntelligenceOperational PerformanceMulti-Property Management

Soft Skills

Consulting SkillsCommunication SkillsNegotiation SkillsRelationship BuildingStrategic Thinking

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointRevenue Management ToolsMarket Share PlatformsBenchmarking Platforms

Industry Keywords

RevPARADROccupancyFranchise PerformanceCommercial PerformanceLoyalty ProgramsDistribution ChannelsMarket DynamicsPerformance DashboardsOwner Profitability

About the role

Key responsibilities & impact

Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels
Advise hotel owners, operators, and management companies using revenue, market, and operational performance data
Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability
Conduct on-site consultations, virtual engagements, business reviews, property visits, and performance reviews
Align hotel performance strategies with company initiatives and available resources
Partner with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams
Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance
Analyze performance trends, pace reports, demand drivers, channel contribution, competitive intelligence, and market dynamics
Align pricing, inventory, forecasting, and segment strategies with evolving market conditions
Monitor commercial dashboards and performance indicators, identify risks, and adjust strategies
Coordinate targeted support from commercial partner teams and increase participation in revenue-generating programs
Translate operational and financial data into actionable recommendations for owners and hotel leadership
Lead recurring performance discussions and maintain owner and stakeholder relationships
Document commitments, action items, strategic decisions, consultations, and performance plans
Submit timely and accurate expense reports
Support franchise growth, retention initiatives, conferences, franchise associations, special projects, and organizational initiatives

Requirements

What you’ll need

Currently reside in Virginia or North Carolina
Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement
Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility
Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability
Proven ability to influence business decisions through analytical insights and strategic consultation
Experience working effectively within a matrixed organization and influencing outcomes without direct authority
Strong analytical, forecasting, and financial acumen
Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms
Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint
Ability to analyze and interpret large datasets and translate findings into practical business recommendations
Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics
Exceptional consulting, communication, negotiation, and influencing skills
Strong executive presence and ability to communicate effectively with hotel owners and senior leaders
Ability to balance multiple priorities while managing a geographically dispersed portfolio
Strong relationship-building and stakeholder-management capabilities
Demonstrated commercial acumen and strategic thinking
Ability to navigate ambiguity and adapt priorities within a changing business environment
Commitment to organizational values, integrity, collaboration, and continuous improvement
Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience
Regular travel of approximately 70% is required
Ability to travel independently throughout the assigned territory

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)
Home office work arrangement
Virtual connection with Choice team members and leadership on Zoom