Area Director – Franchise Performance

Choice Hotels International

. Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels .

Posted 10/9/2026full-timeRemote • Oregon • United StatesLead💰 $99,919 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in hotel commercial strategy, revenue management, and performance improvement, with a strong ability to analyze data and influence business decisions. Proven leadership in managing multi-property operations and driving revenue growth through strategic consultation and stakeholder engagement.

Highest-signal resume keywords

Hotel Commercial StrategyRevenue ManagementData AnalysisStakeholder EngagementPerformance Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue PerformanceMarket Share AnalysisFinancial AcumenForecastingBusiness Intelligence ToolsPerformance MetricsStrategic ConsultationSales Activation StrategiesOccupancy OptimizationADR Improvement

Soft Skills

Consulting SkillsCommunication SkillsNegotiation SkillsRelationship BuildingStrategic Thinking

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointRevenue Management SoftwareMarket Share PlatformsBenchmarking Tools

Industry Keywords

Hotel Industry ExperienceFranchise PerformanceCommercial LeadershipMulti-Unit OperationsOwner Profitability

About the role

Key responsibilities & impact

Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels
Advise hotel owners, operators, and management companies using revenue, market, and operational performance data
Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability
Conduct on-site consultations, property visits, virtual engagements, performance reviews, and business consultations
Partner with Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams
Analyze market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance
Monitor commercial dashboards and performance indicators, identify risks, and recommend corrective actions
Coordinate targeted support from corporate commercial partners and increase participation in revenue-generating programs
Translate complex operational and financial data into actionable recommendations
Lead recurring performance discussions with hotel owners, management companies, and property leadership teams
Document commitments, action items, strategic decisions, consultations, and performance plans
Provide leadership with insights on revenue performance, ownership engagement, competitive threats, and emerging business risks
Support franchise growth, retention initiatives, franchise associations, industry activities, and special projects
Submit timely and accurate expense reporting

Requirements

What you’ll need

Currently reside in Oregon; relocation assistance is not available
Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement
Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility
Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability
Proven ability to influence business decisions through analytical insights and strategic consultation
Experience working effectively within a matrixed organization and influencing outcomes without direct authority
Strong analytical, forecasting, and financial acumen
Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms
Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint
Ability to analyze and interpret large datasets and translate findings into practical business recommendations
Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics
Exceptional consulting, communication, negotiation, and influencing skills
Strong executive presence and ability to communicate effectively with hotel owners and senior leaders
Ability to balance multiple priorities while managing a geographically dispersed portfolio
Strong relationship-building and stakeholder-management capabilities
Demonstrated commercial acumen and strategic thinking
Ability to navigate ambiguity and adapt priorities within a changing business environment
Commitment to organizational values, integrity, collaboration, and continuous improvement
Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience
Regular travel of approximately 70% is required
Ability to travel independently throughout the assigned territory

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)