Area Director, Franchise Performance – Wisconsin/Minnesota

Choice Hotels International

. Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels .

Posted 10/6/2026full-timeRemote • United StatesLead💰 $99,919 - $117,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in hotel commercial strategy and revenue performance, with a strong focus on improving RevPAR, market share, and owner profitability. Proficient in analyzing complex data to drive actionable business recommendations and influence strategic decisions.

Highest-signal resume keywords

Hotel Commercial StrategyRevenue ManagementAnalytical InsightsStakeholder ManagementMarket Demand Evaluation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Performance ImprovementFinancial AcumenData AnalysisForecastingMarket Share AnalysisPricing StrategySales ActivationPerformance MetricsBusiness Intelligence ToolsMulti-Property Management

Soft Skills

Consulting SkillsCommunication SkillsNegotiation SkillsRelationship BuildingStrategic Thinking

Tools & Technologies

Microsoft ExcelMicrosoft PowerPointRevenue Management ToolsMarket Share PlatformsBenchmarking Platforms

Industry Keywords

Hotel Industry ExperienceFranchise PerformanceCommercial LeadershipOwner ProfitabilityOperational Responsibility

About the role

Key responsibilities & impact

Drive the commercial performance of a portfolio of midscale and upper midscale franchised hotels
Serve as a trusted commercial advisor to hotel owners, operators, and management companies
Use hotel, portfolio, and market data to identify revenue opportunities and performance improvement initiatives
Develop and influence execution of strategic commercial action plans to improve RevPAR, market share, ADR, occupancy, revenue growth, and owner profitability
Conduct property visits, performance reviews, business consultations, and virtual engagements
Evaluate market demand, competitive positioning, business mix, pricing strategy, distribution effectiveness, and sales performance
Analyze performance trends, pace reports, demand drivers, channel contribution, competitive intelligence, and market dynamics
Partner with Revenue Management and hotel leadership on pricing, inventory, forecasting, and segment strategies
Monitor commercial dashboards and performance indicators, identify risks, and recommend corrective actions
Coordinate targeted support from Revenue Management, Sales, Marketing, Loyalty, Distribution, Brand, and Operations teams
Increase engagement and participation in proprietary revenue-generating programs and initiatives
Translate complex operational and financial data into actionable recommendations
Lead recurring performance discussions with hotel owners, management companies, and property leadership teams
Document commitments, action items, strategic decisions, consultations, and performance plans
Provide leadership with insights on revenue performance, ownership engagement, competitive threats, and emerging business risks
Maintain accurate documentation and submit timely, accurate expense reports
Support franchise growth and retention initiatives and participate in franchise associations, conferences, owner meetings, special projects, and organizational initiatives

Requirements

What you’ll need

Candidates must currently reside in either Wisconsin or Minnesota
Minimum fifteen (15) years of progressive hotel industry experience with significant responsibility for commercial strategy, revenue performance, sales, marketing, revenue management, or multi-property performance improvement
Minimum ten (10) years of hotel leadership experience, preferably including franchise performance, revenue management, commercial leadership, or multi-unit operational responsibility
Demonstrated success improving hotel commercial performance, including revenue growth, RevPAR, market share, and owner profitability
Proven ability to influence business decisions through analytical insights and strategic consultation
Experience working effectively within a matrixed organization and influencing outcomes without direct authority
Strong analytical, forecasting, and financial acumen
Experience utilizing hotel performance and business intelligence tools, including revenue, financial, market share, and benchmarking platforms
Advanced proficiency with Microsoft Office applications, including Excel and PowerPoint
Ability to analyze and interpret large datasets and translate findings into practical business recommendations
Knowledge of hotel revenue management principles, sales activation strategies, distribution channels, marketing performance, loyalty programs, and profitability metrics
Exceptional consulting, communication, negotiation, and influencing skills
Strong executive presence and ability to communicate effectively with hotel owners and senior leaders
Ability to balance multiple priorities while managing a geographically dispersed portfolio
Strong relationship-building and stakeholder-management capabilities
Demonstrated commercial acumen and strategic thinking
Ability to navigate ambiguity and adapt priorities within a changing business environment
Commitment to organizational values, integrity, collaboration, and continuous improvement
Bachelor’s Degree in Hotel Management, Business Management, Marketing, Finance, or a related field or equivalent combination of education and work experience
Ability to travel independently throughout the assigned territory
Regular travel of approximately 70% is required

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)
Home office work arrangement with virtual connection via Zoom
Possible required travel depending on the role