Area Director – Upscale Franchise Performance

Choice Hotels International

. Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams .

Posted 10/26/2026full-timeRemote • United StatesLead💰 $114,907 - $135,184 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in hotel operations, revenue management, and financial analysis, with a strong ability to translate data into actionable strategies that enhance guest experience and profitability. Proven track record in advising franchise owners and property leaders while influencing outcomes in a matrixed environment.

Highest-signal resume keywords

Hotel Operations ManagementRevenue ManagementFinancial AnalysisStrategic MarketingRelationship Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P&L AnalysisRevPAR AnalysisMarket Share AnalysisForecastingPricing StrategyCommercial StrategyOperational Performance EvaluationData InterpretationGuest Satisfaction MetricsPerformance Gap Diagnosis

Soft Skills

Consulting SkillsInfluencing SkillsCommunication SkillsProblem-Solving SkillsCoaching Skills

Tools & Technologies

ChoiceADVANTAGE®IDeaS G3MedalliaChoice UniversityProperty Management Systems

Industry Keywords

Hospitality ManagementFranchise PerformanceCommercial StrategyGuest ExperienceUpscale Hotel Operations

About the role

Key responsibilities & impact

Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams
Translate corporate and brand strategies into actionable property-level objectives
Develop and influence commercial, revenue, sales, and marketing strategies
Analyze market trends, demand drivers, competitive performance, guest feedback, and property results
Align operational, financial, and commercial priorities to improve RevPAR, ADR, market share, profitability, and hotel performance
Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance
Diagnose performance gaps and develop property-specific action plans
Champion use of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University
Guide complex hotels in addressing operational and commercial challenges
Analyze property P&Ls and financial reporting to improve revenue, profitability, cost management, GOP, and ROI
Advise franchisees on revenue management, forecasting, pricing, distribution, and commercial strategies
Guide strategic marketing, local sales, and brand-supported revenue programs, including Choice Privileges®
Build relationships with franchise owners, operators, hotel leaders, and internal stakeholders
Represent Choice Hotels at industry events, franchisee associations, and networking forums
Collaborate with franchise sales and other Choice teams to support business opportunities and portfolio growth
Influence outcomes across a matrixed environment without direct reporting authority
Coach and advise General Managers and property leaders
Facilitate sharing of best practices across properties
Analyze LTR results, guest feedback, third-party reviews, and guest sentiment
Develop actions to improve guest satisfaction, loyalty, brand experience, online reputation, and guest-experience performance

Requirements

What you’ll need

8–10 years of relevant hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or related experience
Experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance
Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies
Experience with upscale, select-service, and/or full-service hotel operations strongly preferred
Success leading and influencing complex initiatives across a matrixed environment without direct reporting authority
Advanced financial and P&L analysis skills
Strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines
Ability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics
Experience with hotel property-management, revenue-management, and guest-feedback platforms
Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia preferred
Strong proficiency in interpreting complex operational, financial, market, and guest data
Strategic and commercial acumen
Advanced analytical and problem-solving skills
Exceptional consulting, influencing, and relationship-management skills
Ability to independently prioritize and manage complex work across a diverse portfolio of hotels
Strong executive presence and communication skills
Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience

Benefits

Comp & perks

Annual bonus under Choice’s Management Incentive Plan (MIP)
Medical, dental, and vision coverage
Paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Retirement and health savings financial benefits
Employee recognition programs
Discounts at Choice hotels worldwide
Home office work arrangement
Possible required travel depending on the role