Area Director – Upscale Franchise Performance

Choice Hotels International

. Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $114,907 - $135,184 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in hotel operations, revenue management, and financial analysis, with a strong ability to translate corporate strategies into actionable plans that enhance property performance and guest satisfaction. Proven track record in advising franchise owners and hotel leadership on commercial strategies and operational effectiveness.

Highest-signal resume keywords

Hotel Operations ManagementRevenue ManagementFinancial AnalysisStrategic AdvisoryGuest Experience Improvement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

P&L AnalysisMarket Trend AnalysisRevenue Growth StrategiesOperational Performance EvaluationForecastingPricing StrategiesSales StrategiesData InterpretationPerformance Metrics AnalysisCommercial Strategy Development

Soft Skills

Consulting SkillsInfluencing SkillsRelationship ManagementCommunication SkillsProblem-Solving Skills

Tools & Technologies

ChoiceADVANTAGE®IDeaS G3MedalliaChoice University

Industry Keywords

HospitalityFranchise PerformanceGuest SatisfactionOperational MetricsMarket ShareRevPARADRGOPROICommercial Effectiveness

About the role

Key responsibilities & impact

Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams
Translate corporate and brand strategies into actionable property-level objectives
Develop and influence commercial, revenue, sales, and marketing strategies to improve hotel performance
Analyze market trends, demand drivers, competitive performance, guest feedback, property results, P&Ls, and financial reporting
Identify opportunities for revenue growth, profitability, cost management, GOP, ROI, guest satisfaction, and competitive differentiation
Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance
Partner with franchise owners and hotel leadership to diagnose performance gaps and develop property-specific action plans
Champion use of Choice systems and resources, including choiceADVANTAGE®, iDeaS G3, Medallia, and Choice University
Advise franchisees on revenue management, demand forecasting, pricing, distribution, sales, marketing, and Choice Privileges® programs
Build trusted relationships with franchise owners, operators, hotel leaders, and internal stakeholders
Represent Choice Hotels at industry events, franchisee associations, and networking forums
Collaborate with franchise sales and other Choice teams to support business opportunities and portfolio growth
Coach and advise General Managers and property leaders
Facilitate best-practice sharing across properties
Analyze LTR results, guest feedback, third-party reviews, and guest sentiment to improve guest satisfaction, loyalty, online reputation, and brand experience

Requirements

What you’ll need

8–10 years of relevant hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or related experience
Demonstrated experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance
Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies
Experience with upscale, select-service, and/or full-service hotel operations strongly preferred
Demonstrated success leading and influencing complex initiatives across a matrixed environment without direct reporting authority
Advanced financial and P&L analysis skills
Strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines
Ability to analyze hotel performance measures including RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics
Experience with hotel property-management, revenue-management, and guest-feedback platforms
Familiarity with choiceADVANTAGE®, iDeaS G3, and Medallia preferred
Strong proficiency in interpreting complex operational, financial, market, and guest data
Strategic and commercial acumen with the ability to connect property-level decisions to broader business objectives
Advanced analytical and problem-solving skills
Exceptional consulting, influencing, and relationship-management skills
Ability to independently prioritize and manage complex work across a diverse portfolio of hotels
Strong executive presence and communication skills
Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)