Area Director – Upscale Franchise Performance

Choice Hotels International

. Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $114,907 - $135,184 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced financial and P&L analysis skills, with a strong knowledge of hotel revenue management, forecasting, pricing, and distribution strategies. Proven ability to advise and influence hotel owners and operators on operational and commercial performance to enhance guest satisfaction and profitability.

Highest-signal resume keywords

Hotel Revenue ManagementFinancial AnalysisCommercial Strategy DevelopmentGuest Experience PerformanceRelationship Management

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

P&L AnalysisRevenue ManagementMarket AnalysisDemand ForecastingPricing StrategySales StrategyOperational Metrics AnalysisFinancial ReportingCommercial EffectivenessPerformance Gap Diagnosis

Soft Skills

Consulting SkillsInfluencing SkillsCommunication SkillsProblem-Solving SkillsExecutive Presence

Tools & Technologies

Hotel Property-Management PlatformsRevenue-Management PlatformsGuest-Feedback Platforms

Industry Keywords

HospitalityFranchise PerformanceCommercial StrategyGuest SatisfactionMarket ShareRevPARADRGOPROIBrand Compliance

About the role

Key responsibilities & impact

Serve as a strategic advisor to franchise owners, property leaders, and above-property management teams
Translate corporate and brand strategies into actionable property-level objectives
Develop and influence commercial, revenue, sales, and marketing strategies
Analyze market trends, demand drivers, competitive performance, guest feedback, and property results
Evaluate hotel operations, brand compliance, service quality, commercial effectiveness, and financial performance
Diagnose performance gaps and develop property-specific action plans
Guide complex hotels in addressing operational and commercial challenges
Analyze property P&Ls and financial reporting to improve revenue, profitability, cost management, GOP, and ROI
Advise franchisees on revenue-management practices, demand forecasting, pricing, distribution, and commercial strategies
Build trusted relationships with franchise owners, operators, hotel leaders, and internal stakeholders
Represent Choice Hotels at industry events, franchisee associations, and networking forums
Coach and advise General Managers and property leaders
Share best practices and subject-matter expertise across properties
Analyze LTR results, guest feedback, third-party reviews, and guest sentiment
Partner with hotel teams to improve guest satisfaction, loyalty, and brand experience

Requirements

What you’ll need

8–10 years of relevant hospitality, hotel operations, franchise performance, commercial strategy, revenue management, or related experience
Demonstrated experience advising hotel owners, operators, General Managers, or senior property leaders on financial, operational, commercial, and guest-experience performance
Experience evaluating hotel P&Ls and translating financial and operational data into actionable performance strategies
Advanced financial and P&L analysis skills
Strong knowledge of hotel revenue management, forecasting, pricing, distribution, sales, and marketing disciplines
Ability to analyze RevPAR, ADR, market share, GOP, ROI, guest satisfaction, and related operational metrics
Experience with hotel property-management, revenue-management, and guest-feedback platforms
Strong proficiency in interpreting complex operational, financial, market, and guest data
Strategic and commercial acumen
Advanced analytical and problem-solving skills
Exceptional consulting, influencing, and relationship-management skills
Ability to independently prioritize and manage complex work across a diverse portfolio of hotels
Strong executive presence and communication skills
Bachelor's degree in Hospitality Management, Business Administration, Finance, Marketing, or a related field, or an equivalent combination of education and work experience

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)