Commercial Activation & Performance Manager, Upscale Brands

Choice Hotels International

. Identify hotels with opportunities to improve revenue performance, market share, and demand generation .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $114,907 - $135,184 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in hotel revenue management, commercial strategy, and demand generation, with a strong ability to analyze performance trends and develop actionable insights. Proven track record in project management, stakeholder collaboration, and driving revenue growth through strategic initiatives.

Highest-signal resume keywords

Hotel Revenue ManagementCommercial Strategy DevelopmentData Analysis and InsightsProject ManagementStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Performance AnalysisDemand Generation StrategiesPricing DecisionsMarket Share ImprovementPerformance Metrics Evaluation

Soft Skills

Analytical Problem-SolvingInfluencing OutcomesCommunication SkillsOrganizational SkillsStrategic Mindset

Tools & Technologies

Easy BidDirectPayChoice Business Direct

Industry Keywords

HospitalitySalesMarketingOperationsFranchise Support

About the role

Key responsibilities & impact

Identify hotels with opportunities to improve revenue performance, market share, and demand generation
Analyze hotel-level performance trends, risks, and gaps to uncover growth opportunities
Develop insights and recommendations for Senior Regional Directors, field leaders, hotel teams, and senior leadership
Develop and execute property-level commercial plans covering pricing, demand generation, business mix, and revenue growth
Guide promotional strategies, pricing decisions, revenue recovery, channel performance, direct booking, and distribution strategies
Identify market events and local demand drivers to increase demand and market share
Collaborate with Area Directors and Senior Regional Directors on hotel-specific commercial growth strategies
Develop action plans for underperforming hotels and evaluate negotiated account production
Connect hotels with enterprise programs, tools, resources, and subject matter experts
Measure recommendation effectiveness and manage commercial activation plans, milestones, and outcomes
Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence
Drive adoption and utilization of enterprise revenue-generating programs including Easy Bid, DirectPay, Choice Business Direct, and future programs
Develop scalable playbooks, best practices, tools, and resources for hotels
Liaise between hotels and corporate commercial teams
Support ROCS Program Revenue Managers with supplemental coverage, transition support, and project assistance
Lead commercial activation projects and strategic performance initiatives
Maintain project plans, action trackers, and stakeholder communications
Evaluate initiative effectiveness and ROI using performance metrics, adoption rates, and revenue outcomes
Support deployment of new commercial strategies, tools, programs, and enterprise initiatives
Recommend process improvements connecting operational execution with commercial performance outcomes

Requirements

What you’ll need

Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field, or equivalent experience
5+ years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related disciplines
Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
Working knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers
Demonstrated ability to influence outcomes and drive action without direct authority
Excellent project management, organizational, and prioritization skills
Ability to collaborate effectively across multiple stakeholder groups, including owners, operators, field teams, and corporate partners
Ability to navigate ambiguity, manage competing priorities, and maintain a strategic mindset
Excellent communication, presentation, and consultative skills
Ability to travel as business needs require

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Home office work arrangement
Possible required travel depending on the role