Commercial Activation & Performance Manager, Upscale Brands

Choice Hotels International

. Identify hotels with opportunities to improve revenue performance, market share, and demand generation .

Posted 10/13/2026full-timeRemote • United StatesMid-LevelSenior💰 $114,907 - $135,184 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in hotel revenue management, commercial strategy, and demand generation, with a strong focus on data analysis and actionable insights. Proven ability to collaborate across diverse teams and influence outcomes to drive revenue growth and optimize market share.

Highest-signal resume keywords

Hotel Revenue ManagementCommercial Strategy DevelopmentData Analysis and InsightsProject ManagementStakeholder Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Revenue Performance AnalysisPricing Strategy DevelopmentDemand Generation StrategiesMarket Share OptimizationPerformance Metrics Evaluation

Soft Skills

Analytical Problem-SolvingInfluencing OutcomesOrganizational SkillsCommunication SkillsConsultative Skills

Tools & Technologies

Easy BidDirectPayChoice Business DirectCommercial Activation Tools

Industry Keywords

HospitalitySalesMarketingOperationsFranchise Support

About the role

Key responsibilities & impact

Identify hotels with opportunities to improve revenue performance, market share, and demand generation
Analyze hotel-level performance trends, risks, and gaps to uncover growth opportunities
Develop insights and recommendations for Senior Regional Directors, field leaders, hotel teams, and senior leadership
Develop and maintain commercial plans focused on pricing strategy, demand generation, business mix optimization, and revenue growth
Provide guidance on promotional strategies, pricing decisions, revenue recovery, channel performance, direct booking, and distribution strategies
Identify market events and local demand drivers to increase demand and market share
Collaborate with Area Directors and Senior Regional Directors on hotel-specific commercial growth strategies
Connect hotels with enterprise programs, tools, resources, and subject matter experts
Develop and manage commercial activation plans, tracking implementation progress, milestones, and business outcomes
Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Digital Commerce, Reservation Services, and other Commercial Centers of Excellence
Drive awareness, adoption, and utilization of enterprise revenue-generating programs including Easy Bid, DirectPay, Choice Business Direct, and future programs
Develop scalable playbooks, best practices, tools, and resources for hotels
Serve as liaison between hotels and corporate commercial teams
Support ROCS Program Revenue Managers with supplemental coverage, transition support, and project assistance
Lead commercial activation projects and strategic performance initiatives
Maintain project plans, action trackers, and stakeholder communications
Evaluate initiative effectiveness and ROI using performance metrics, adoption rates, and revenue outcomes
Support deployment of new commercial strategies, tools, programs, and enterprise initiatives
Recommend process improvements connecting operational execution with commercial performance outcomes

Requirements

What you’ll need

Bachelor's degree in Hospitality, Business, Marketing, Revenue Management, or related field, or equivalent experience
5+ years of experience in hotel revenue management, commercial strategy, sales, marketing, operations, franchise support, or related disciplines
Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations
Working knowledge of hotel revenue management principles, distribution channels, demand generation strategies, and commercial performance drivers
Demonstrated ability to influence outcomes and drive action without direct authority
Excellent project management, organizational, and prioritization skills
Ability to collaborate effectively across multiple stakeholder groups, including owners, operators, field teams, and corporate partners
Ability to navigate ambiguity, manage competing priorities, and maintain a strategic mindset
Excellent communication, presentation, and consultative skills
Ability to travel as business needs require

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)
Home office work arrangement
Possible required travel depending on the role