Director, Franchise Performance – Core Performance

Choice Hotels International

. Lead, coach, and develop Area Managers and the HERO team to improve hotel performance, strengthen franchisee relationships, and deliver consistent service across the Core portfolio .

Posted 10/27/2026full-timeRemote • United StatesLead💰 $163,544 - $192,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong leadership in hotel operations and franchise performance, with a focus on coaching, accountability, and talent development. Proficient in translating strategic objectives into actionable plans while fostering relationships with franchisees and internal partners.

Highest-signal resume keywords

Hotel Operations ManagementFranchise Performance OptimizationTeam Leadership and DevelopmentCross-Functional CollaborationAnalytical Problem-Solving

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Hotel Performance MonitoringRevenue ManagementOperational ExecutionPerformance FeedbackStrategic Planning

Soft Skills

Relationship BuildingCommunication SkillsOrganizational SkillsDecision-MakingChange Management

Tools & Technologies

Microsoft Office SuiteChoice SystemsFranchise Performance ToolsHotel Performance Platforms

Industry Keywords

Franchisee SupportOwner EngagementCommercial OperationsHospitality LeadershipService Delivery Improvements

About the role

Key responsibilities & impact

Lead, coach, and develop Area Managers and the HERO team to improve hotel performance, strengthen franchisee relationships, and deliver consistent service across the Core portfolio
Establish priorities, expectations, and ways of working aligned with Core Performance objectives
Provide performance feedback and development support to direct reports
Ensure the HERO Manager effectively leads and deploys the HERO team
Align team resources and workload to high-impact hotel and franchisee priorities
Serve as a senior escalation point for complex hotel performance, franchisee support, and operational execution matters
Ensure Area Managers and HEROs deliver effective operational support to hotel owners, operators, and property-level management teams
Guide teams in identifying hotel performance opportunities and connecting franchisees with tools, programs, resources, and internal support
Monitor hotel performance, owner engagement, guest satisfaction, operational execution, and franchisee support trends
Coordinate hotel action plans, operational follow-up, and resolution of recurring property-level challenges
Lead execution of Core Performance operational initiatives, brand programs, service priorities, and business-critical activations
Partner with Brand Operations and cross-functional teams on rollout, adoption, and execution of new standards, programs, resources, and tools
Represent franchisee and field perspectives in operational initiative planning and implementation
Ensure hotels receive support in activating Choice systems, applications, brand programs, performance tools, and operational resources
Lead field activation of commercial priorities supporting hotel revenue, profitability, guest experience, and owner engagement
Partner with Revenue Management, Global Sales, Marketing, Loyalty, Distribution, Reservation Services, Customer Care, ChoiceU, and other Centers of Excellence
Equip Area Managers and HEROs to activate commercial programs and resources
Monitor engagement with commercial initiatives and improve adoption, utilization, and follow-through
Translate enterprise and Core Performance priorities into clear field-level actions
Provide franchisee feedback, field insight, and operational perspectives to cross-functional partners
Participate as a member of the Senior Leadership Team in strategic planning, organizational priorities, performance discussions, and service-delivery improvements

Requirements

What you’ll need

Minimum of 7 to 10 years of experience in hotel operations, franchise performance, owner relations, revenue, commercial operations, or hospitality leadership preferred
Prior leadership experience managing people leaders or field-based teams strongly preferred
Demonstrated experience leading teams, coaching performance, building accountability, and developing talent
Strong understanding of hotel operations, franchisee support, owner engagement, brand programs, and commercial performance drivers
Proficiency with Microsoft Office applications, including Outlook, Word, Excel, and PowerPoint
Experience with Choice systems, brand programs, franchise performance tools, and hotel performance platforms preferred
Strong cross-functional influencing and relationship-building skills
Strong analytical, organizational, problem-solving, and decision-making capabilities
Ability to translate strategy into clear execution plans and field-level activation
Strong written and verbal communication skills, including communicating with senior leaders, franchise owners, operators, and internal partners
Ability to manage multiple priorities, lead through change, and drive results in a complex matrixed environment
Bachelor’s degree preferred, or equivalent combination of education and relevant work experience
Field-based leadership role requiring regular engagement with direct reports, franchisees, hotel owners, operators, and internal business partners
Ability to travel as business needs require
Ability to operate effectively in a matrixed environment and influence outcomes through direct leadership, dotted-line alignment, and cross-functional partnership
Ability to model Choice’s values: Be Bold, Be Quick, Listen, Be Curious, and Show Integrity

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Annual bonus under Choice’s Management Incentive Plan (MIP)