Senior Paid Media Manager

Choice Hotels International

. Serve as a strategic business partner to key stakeholders with recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities .

Posted 9/18/2026full-timeRemote • Maryland • United StatesSenior💰 $99,919 - $135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing full-funnel paid media strategies across various channels, including Search, Social, and Programmatic. Proven ability to analyze campaign performance and provide strategic recommendations that enhance ROI and align with business objectives.

Highest-signal resume keywords

Paid Media StrategyGoogle AdsMeta Ads ManagerAttribution ModelingAnalytical Skills

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Performance MarketingPaid SearchPaid SocialProgrammatic DisplayVideo AdvertisingMetasearchAudio AdvertisingDOOH MediaMedia Measurement FrameworksIncrementality Testing

Soft Skills

Strategic ThinkingInfluencing StakeholdersAnalytical Problem-SolvingCommunication SkillsOrganizational Skills

Tools & Technologies

Google Marketing PlatformAdobe AnalyticsDV360The Trade DeskMicrosoft ExcelPresentation Software

Industry Keywords

Media Investment StrategyChannel MixOptimization ApproachesCampaign PerformanceContinuous ImprovementThought LeadershipMedia BudgetsForecastingSpend PacingCross-Functional Relationships

About the role

Key responsibilities & impact

Serve as a strategic business partner to key stakeholders with recommendations on media investment strategy, channel mix, optimization approaches, and performance opportunities
Lead development and execution of full-funnel paid media strategies across Search, Metasearch, Social, Display, Video, CTV, OLV, Programmatic, Audio, and DOOH channels
Develop integrated media plans and investment recommendations based on business objectives, market opportunities, and performance insights
Partner with internal teams and external agencies to align media strategies with business goals, audience targets, and creative execution
Monitor campaign performance, analyze results, and translate findings into recommendations that improve ROI and business outcomes
Drive continuous improvement through testing, experimentation, measurement frameworks, attribution strategies, and optimization initiatives
Provide thought leadership on media trends, emerging technologies, and innovative opportunities
Lead relationships with media agencies, publishers, and technology partners
Manage media budgets, forecasts, spend pacing, and allocation strategies

Requirements

What you’ll need

8+ years of experience in paid media, performance marketing, or related digital marketing disciplines
Hands-on experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels
Experience working in agency and/or in-house marketing environments preferred
Proven experience leading complex programs, influencing stakeholders, and driving business outcomes without direct authority
Experience operating as a senior individual contributor with accountability for strategic initiatives and measurable business results
Hands-on experience with Google Ads, Meta Ads Manager, DV360, and The Trade Desk
Working knowledge of Google Marketing Platform and Adobe Analytics
Experience with attribution modeling, media measurement frameworks, and incrementality testing methodologies
Strong proficiency in Microsoft Excel and presentation software
Strategic thinking and business partnership skills
Strong analytical and problem-solving capabilities
Exceptional written, verbal, and presentation communication skills
Ability to influence stakeholders and build strong cross-functional relationships
Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Ownership mindset, intellectual curiosity, and commitment to continuous improvement
Bachelor's degree in Marketing, Business, Communications, or a related field or an equivalent combination of education and relevant work experience
Note: This role is not eligible for visa sponsorship now or in the future
Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year

Benefits

Comp & perks

Competitive compensation and benefits, including medical, dental, and vision coverage
Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
Financial benefits for retirement and health savings
Employee recognition programs
Discounts at Choice hotels worldwide
Home office work arrangement with virtual connection via Zoom
Possible required travel depending on the role