Associate Vice President – Marketing

Church & Dwight Co., Inc.

. Lead U.S. domestic and international marketing strategy, brand stewardship, innovation, and go-to-market execution for the Touchland brand . Own the full marketing engine across brand storytelling, product innovation

Posted 10/7/2026full-timeUnited StatesSeniorLead💰 $220,800 - $314,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading integrated marketing strategies, brand management, and performance marketing to drive measurable revenue growth. Proven ability to develop and execute go-to-market strategies while managing cross-functional teams and stakeholder collaboration.

Highest-signal resume keywords

Integrated Marketing StrategyBrand ManagementPerformance MarketingProduct Launch ManagementRevenue Growth

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing StrategyBrand StewardshipPerformance OptimizationRetail MarketingConsumer InsightsDigital CommerceBudget ManagementKPI DevelopmentProduct InnovationOmnichannel Marketing

Soft Skills

LeadershipCoachingCommunicationDecision-MakingOrganizational Skills

Certifications & Qualifications

Bachelor's DegreeMBA or Advanced Degree Preferred

Industry Keywords

Consumer ProductsCPGBeautyLifestyleHigh-Growth BrandsInternational MarketsGo-To-Market StrategyBrand PositioningRetail ActivationCross-Functional Collaboration

About the role

Key responsibilities & impact

Lead U.S. domestic and international marketing strategy, brand stewardship, innovation, and go-to-market execution for the Touchland brand
Own the full marketing engine across brand storytelling, product innovation, performance marketing, and retail activation
Build and execute integrated brand-to-performance marketing strategies across awareness, acquisition, retention, and retail
Ensure consistent brand positioning, storytelling, messaging, and creative execution
Oversee performance marketing, paid media, customer acquisition efficiency, attribution, and performance optimization
Own U.S. marketing forecasting, budgeting, and revenue targets
Build reporting frameworks connecting marketing activity and investment to measurable business impact
Partner with Sales, Digital & Connected Commerce, International Markets, Operations, Finance, Product, and other stakeholders
Lead product go-to-market strategy from positioning and launch planning through execution and post-launch optimization
Build annual and quarterly marketing plans with objectives, KPIs, channel strategies, and resource requirements
Drive cross-functional alignment for successful product launches
Develop customer line review presentations and launch support
Lead brand innovation strategy, including consumer insights, ideation, development, commercialization, and execution
Drive new product development and category expansion initiatives
Lead, coach, and develop the marketing leadership team
Establish development plans and preliminary succession planning
Personally execute key work including briefs, presentations, performance optimization, analysis, and strategic planning
Build scalable marketing processes and operating models
Develop retail marketing programs supporting awareness, conversion, and sell-through
Own in-store storytelling, merchandising strategy, and retail launch plans
Support international markets with localization strategies while maintaining global brand consistency
Influence and collaborate with senior leaders, founders, agencies, and external partners

Requirements

What you’ll need

Bachelor's degree required; MBA or advanced degree preferred
12+ years of experience in marketing, brand management, consumer products, or a related discipline
Experience in CPG, digitally native, beauty, lifestyle, or other consumer-focused brands
Demonstrated experience leading integrated marketing strategies across brand and performance channels
Experience owning or significantly influencing revenue, marketing budgets, go-to-market strategy, and business performance
Experience leading product launches, innovation initiatives, and omnichannel marketing programs
Experience managing and developing marketing teams and influencing cross-functional stakeholders
Demonstrated ability to operate effectively in a lean, high-growth environment while remaining hands-on
Strong understanding of retail marketing, consumer insights, digital commerce, and performance marketing
Experience scaling a consumer brand from approximately $100 million to $300 million or greater
Experience with international markets and global brand management
Experience across both domestic and international go-to-market strategies preferred
Experience in digitally native, beauty, lifestyle, or high-growth consumer brands preferred
Experience developing channel-specific products, partnerships, collaborations, and innovation programs preferred
Ability to build brands while driving measurable revenue and performance growth
Strong strategic, analytical, and commercial acumen
Proven ability to lead across brand marketing, product marketing, innovation, performance marketing, and go-to-market strategy
Strong understanding of consumer behavior, retail, omnichannel marketing, and digital commerce
Effective written and verbal communication skills
Ability to operate as both a strategic architect and hands-on executor
Strong leadership, coaching, and talent development capabilities
Results-driven with strong organizational, prioritization, and decision-making skills
Comfortable operating with speed, ambiguity, and resourcefulness
Strong storytelling and presentation skills
Ability to balance long-term brand building with near-term commercial and performance objectives

Benefits

Comp & perks

Bonus eligibility
Medical insurance
Dental insurance
Vision insurance
Basic life insurance
Paid vacation
Paid sick time
Paid Parental Leave
Paid holidays
Floating holidays
Vacation days starting in the first year of employment depending on hire date
401k retirement plan with company match and profit-sharing
Discounted Employee Stock Purchase Plan