Marketing Operations Specialist

Cielo Talent

. Execute email marketing campaign operations, including project management, audience segmentation, program builds, workflow setup, personalization, QA, deployment readiness, performance tracking, and post-launch optimization .

Posted 10/28/2026full-timeRemote • Wisconsin • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in executing email marketing campaigns, including project management, audience segmentation, and performance tracking. Proficient in utilizing marketing technology platforms and data analysis to optimize marketing strategies and improve CRM database health.

Highest-signal resume keywords

Email Marketing Campaign ManagementMarketing Technology PlatformsData Analysis and InterpretationCRM Database ManagementSEO and AEO Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Email MarketingProject ManagementData AnalysisAudience SegmentationA/B TestingContent Management SystemsMarketing AutomationLead ManagementPerformance TrackingDigital Marketing Best Practices

Soft Skills

Excellent Communication SkillsDetail-OrientedCollaborativeAdaptabilityProblem-Solving

Tools & Technologies

MarketoSalesforceGoogle AnalyticsMonday.comReporting Dashboards

Industry Keywords

B2B MarketingB2C MarketingEmail Marketing Best PracticesGDPR ComplianceMarketing Operations

About the role

Key responsibilities & impact

Execute email marketing campaign operations, including project management, audience segmentation, program builds, workflow setup, personalization, QA, deployment readiness, performance tracking, and post-launch optimization
Liaise with external partners and vendors to design, build, and refine mobile-first email marketing templates
Maintain the global editorial calendar, CRM campaigns, campaign naming conventions, taxonomy, and tracking systems
Plan and analyze A/B tests, develop hypotheses, interpret results, and document learnings
Compile and maintain monthly marketing metrics, support dashboard inputs and recurring reporting, and analyze channel, campaign, funnel, and database performance
Build, test, and publish website pages through Cielo’s content management system while supporting content accuracy, AEO/SEO readiness, user experience, accessibility, and web governance
Improve CRM database health by resolving duplicate, invalid, incomplete, suppressed, noncompliant, and incorrectly associated records
Import and validate contact lists, including field mapping, source documentation, consent or suppression checks, and campaign association
Evaluate lead quality from advertising, content syndication, events, and other acquisition channels; update CRM data to support lead routing, follow-up, and reporting
Support daily marketing technology operations by troubleshooting platform issues, documenting processes, coordinating with stakeholders and vendors, and improving workflows and data flow
Use project management applications such as Monday.com to track projects, campaigns, actions, and email communication schedules
Adapt email promotion plans to content readiness and last-minute scheduling changes
Apply best practices in digital marketing, marketing operations, marketing automation, CRM, analytics, privacy, deliverability, and web strategies
Lead or participate in additional projects as assigned

Requirements

What you’ll need

US citizenship and right to live and work within the United States
Bachelor’s degree in Marketing, Business, Communications, or related field preferred
3–5+ years of marketing experience in a B2B/B2C organization
Experience with marketing technology platforms such as Marketo, Salesforce, content management systems, Google Analytics, reporting dashboards, or equivalent tools
Experience in data analysis and interpretation
Experience in content syndication programs and paid advertising is a plus
Knowledge of SEO, GEO, and AEO preferred
Excellent verbal and written communication skills
Ability to present information to employees and leadership in a detailed and professional manner
Solid understanding of B2B/B2C marketing strategies and tactics
Understanding of lead management processes and marketing data-management best practices
Knowledge of email marketing best practices, industry trends, regulatory compliance standards, and GDPR required
Exposure to collaborative cross-functional work environments
Awareness of emerging technologies, AI-enabled marketing practices, privacy requirements, and marketing operations best practices
Comfortable working in fast-paced, growth-oriented environments
Ability to work remotely from the United States during Eastern or Central Time Zone hours

Benefits

Comp & perks

Remote work for US-based employees
Full-time position (40 hours per week)