Head of Marketing

CINC

. Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals .

Posted 11/6/2026full-timeRemote • Texas • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies that align with business objectives, focusing on brand positioning, demand generation, and customer engagement. Proven ability to lead and develop high-performing marketing teams while utilizing data-driven insights to optimize marketing performance and drive revenue growth.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing LeadershipData-Driven Decision MakingSEO and Content Marketing ExpertiseBudget Management and ROI Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentBrand PositioningDemand GenerationPerformance Metrics AnalysisCampaign OptimizationLead Funnel ManagementCustomer Acquisition StrategiesProduct Launch PlanningAttribution ModelingMarket Insights Translation

Soft Skills

Exceptional CommunicationStrategic ThinkingCollaborationTeam EmpowermentResourcefulness

Industry Keywords

SaaS MarketingReal Estate TechnologySubscription-Based BusinessCustomer EngagementCross-Functional Initiatives

About the role

Key responsibilities & impact

Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals
Define brand positioning, differentiation, value propositions, and messaging across key customer segments
Translate market insights, customer needs, and competitive intelligence into marketing priorities
Build integrated plans connecting brand awareness, organic growth, demand generation, product marketing, and customer engagement
Establish a consistent brand narrative across marketing channels and customer touchpoints
Lead, coach, and develop a team of three marketing professionals
Set priorities, ownership, expectations, planning processes, and definitions of success
Own the overall marketing budget and align investments with strategy and revenue objectives
Define marketing KPIs, performance dashboards, and reporting
Use data to guide strategy, investments, evaluation, and optimization
Develop integrated campaigns across organic, paid, email, social, events, and other channels
Lead content marketing, SEO/AEO/GEO, social media, partnerships, and thought leadership initiatives
Provide strategic direction for demand generation, paid media allocation, and campaign optimization
Align Marketing and Sales on goals, demand generation spend, lead volume, conversion rates, lead quality, pipeline contribution, and marketing ROI
Ensure Sales has a predictable pipeline of qualified leads
Partner with Sales to improve lead-funnel conversion
Own marketing strategy for new product, feature, and enhancement launches
Partner with Product, Sales, and Training on positioning, messaging, launch plans, and execution
Develop launch campaigns that drive awareness, interest, and customer adoption

Requirements

What you’ll need

Significant experience in B2B marketing, ideally in SaaS, technology, or a subscription-based business
Proven success developing marketing strategies, positioning products, and building brand awareness in competitive markets
Experience leading product marketing, go-to-market strategies, and successful product or feature launches
Deep understanding of organic growth, content marketing, SEO, AI search trends, and modern demand generation
Experience owning marketing budgets and managing investments against measurable business outcomes
Experience leading small, high-performing marketing teams and managing cross-functional initiatives
Strong understanding of the relationship between marketing, sales pipeline, customer acquisition, product adoption, and revenue
Excellent analytical skills and experience using data, attribution, and performance metrics to inform decisions
Exceptional communication, storytelling, and stakeholder management skills
Experience in real estate technology or the real estate industry is strongly preferred
Strategic thinking, decisiveness, and ability to connect marketing activities to business outcomes
Ability to improve existing processes, introduce better ways of working, and build stronger teams
Collaborative approach and ability to work across teams
Resourcefulness in making a large impact with a small team and limited resources
Hands-on approach to strategy, campaign data, messaging, and execution
Ability to test assumptions, measure results, and make evidence-based decisions
Strong focus, organization, structure, discipline, and accountability
Ability to empower a team through clear goals, ownership, and accountability without micromanaging

Benefits

Comp & perks

Competitive executive compensation
Benefits
Generous ESPP through FNF
Collaborative, entrepreneurial environment
Opportunity to make a meaningful impact
Opportunity to shape marketing direction, build the brand, bring innovative products to market, develop a talented team, and work closely with business leaders