CINC

Chief Marketing Officer

• Develop and own a comprehensive marketing strategy aligned with company objectives and revenue goals
• Define brand positioning, differentiation, value propositions, and messaging across key customer segments
• Translate market insights, customer needs, and competitive intelligence into marketing priorities
• Build integrated plans connecting brand awareness, organic growth, demand generation, product marketing, and customer engagement
• Establish a consistent brand narrative across marketing channels and customer touchpoints
• Lead, coach, and develop a team of three marketing professionals
• Set priorities, ownership, expectations, planning processes, and definitions of success
• Own the overall marketing budget and align investments with strategy and revenue objectives
• Define marketing KPIs, performance dashboards, and reporting
• Use data to guide strategy, investments, evaluation, and optimization
• Develop integrated campaigns across organic, paid, email, social, events, and other channels
• Lead content marketing, SEO/AEO/GEO, social media, partnerships, and thought leadership initiatives
• Provide strategic direction for demand generation, paid media allocation, and campaign optimization
• Align Marketing and Sales on goals, demand generation spend, lead volume, conversion rates, lead quality, pipeline contribution, and marketing ROI
• Ensure Sales has a predictable pipeline of qualified leads
• Partner with Sales to improve lead-funnel conversion
• Own marketing strategy for new product, feature, and enhancement launches
• Partner with Product, Sales, and Training on positioning, messaging, launch plans, and execution
• Develop launch campaigns that drive awareness, interest, and customer adoption

Explore Head of Marketing at CINC. Review requirements and application details.

Open roles

Head of Marketing