Digital Strategist, Content Strategy and Design

Cincinnati Children's

. Develop and execute digital strategy for assigned blogs, microsites, and strategic initiative digital properties .

Posted 9/15/2026full-timeCincinnati • Ohio • United StatesJuniorMid-Level💰 $67,538 - $86,112 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in digital strategy development, content governance, and user experience optimization across various digital properties. Proficient in analytics, SEO, and performance monitoring to enhance digital engagement and discoverability.

Highest-signal resume keywords

Digital Strategy DevelopmentContent Management Systems (CMS)Search Engine Optimization (SEO)Web Analytics and KPI ReportingUser Experience (UX) Design

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content StrategyInformation ArchitecturePerformance OptimizationDigital GovernanceAI Search Optimization

Soft Skills

Strategic ConsultationCollaborationCommunication

Tools & Technologies

SitecoreGoogle Analytics

Industry Keywords

Healthcare Digital PropertiesDigital TouchpointsUser-Centered ExperiencesContent OptimizationAccessibility Compliance

Tech Stack

Tools & technologies

Sitecore

About the role

Key responsibilities & impact

Develop and execute digital strategy for assigned blogs, microsites, and strategic initiative digital properties
Ensure consistent, user-centered experiences across Cincinnati Children's digital touchpoints
Apply analytics, UX principles, content strategy, search optimization, and digital governance to improve discoverability, engagement, and performance
Serve as primary strategist for blogs and a growing microsite portfolio
Develop and manage a new microsite program
Establish and maintain program standards, including templates, tiering frameworks, distributed authorship models, and service level agreements
Provide strategic consultation, planning, optimization, and governance throughout the digital property lifecycle
Support enterprise growth initiatives, partnerships, and innovation efforts by defining digital requirements and user experiences
Manage digital strategy consultation, content and UX plans, and execution for multiple assigned clients across the medical center
Determine and execute reporting needs to monitor KPIs and meet client needs
Use analytics, UX best practices, content strategy, and information architecture to identify goals and enhancements
Monitor and measure performance, maintain KPI tracking, and ensure information is accurate, optimized, organized, and aligned to user needs
Plan and execute SEO strategies, cross-linking efforts, link analysis, internal and external linking, redirects, and content optimization
Optimize for AI-powered search and content discovery experiences
Participate in and lead discussions about digital strategy best practices, UX, content architecture, AI search optimization, and digital governance
Contribute to governance methods and document governance and sustainability needs
Act as primary point of contact for blogs, microsites, and strategic initiative websites
Support planning, launch, governance, optimization, and ongoing management of assigned digital properties while ensuring accessibility, compliance, branding, and governance standards

Requirements

What you’ll need

Bachelor's degree in a related field
Minimum of 2 years of experience in a related field, including content strategy development, content governance, and website maintenance
Candidates must reside within 100 miles of Cincinnati
Availability to attend occasional on-site meetings, team events, and other business-related activities as needed
Experience with digital strategy for websites, blogs, microsites, and other digital properties
Experience with content management systems (CMS), including Sitecore
Knowledge of content strategy, information architecture, and user experience (UX)
Experience with web analytics, KPI reporting, and performance optimization
Experience with search engine optimization (SEO) and digital discoverability
Knowledge of AI search optimization and emerging digital trends
Experience managing digital properties within healthcare or other complex organizational environments

Benefits

Comp & perks

Remote work arrangement
Occasional on-site meetings, team events, and other business-related activities as needed
Additional pay may apply, including shift, on-call, or weekend differentials
Benefits may apply