Cira Apps Canada

Social Media Manager

• Identify content themes and angles that resonate with IT administrators and managed service providers
• Write, format, and publish original organic content for LinkedIn
• Apply LinkedIn organic best practices to improve reach and engagement without paid promotion
• Monitor and respond to comments, mentions, and direct messages
• Maintain a consistent publishing schedule
• Participate regularly in relevant subreddits
• Follow subreddit rules regarding self-promotion and vendor participation
• Provide useful and substantive responses in community discussions
• Draft and publish Reddit posts and manage resulting conversations
• Edit short-form videos using existing footage and screen recordings
• Add captions and prepare videos according to platform specifications
• Track channel performance, maintain records, report results, and use insights to improve future content
• Work closely with the Director of Marketing and broader marketing team in a weekly planning, creation, publishing, and reporting rhythm
• Work in regular blocks across all five weekdays, with hours not condensed into fewer days

Social Media Coordinator