Director, Audience Intelligence Products

Circana

. Define the vision and roadmap for audience and signal intelligence products .

Posted 10/28/2026full-timeRemote • United StatesLead💰 $150,000 - $159,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in audience analytics and product leadership, with a strong focus on audience segmentation, data activation, and privacy-conscious practices. Proven ability to develop commercialization strategies for AI-enabled products while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Product Leadership ExperienceAudience AnalyticsData ActivationPrivacy-Conscious Data PracticesCommercialization Strategies

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Audience SegmentationPredictive Audience ModelsAI-Enabled RecommendationsMedia MeasurementData Collaboration

Soft Skills

Strategic SkillsAnalytical SkillsClient-Facing SkillsLeadership Across Teams

Certifications & Qualifications

Bachelor’s DegreeAdvanced Degree Preferred

Industry Keywords

AdTechMarTechConsumer DataIdentity Frameworks

About the role

Key responsibilities & impact

Define the vision and roadmap for audience and signal intelligence products
Develop capabilities for audience discovery, segmentation, enrichment, activation, and measurement
Identify opportunities to responsibly combine consumer, purchase, media, and behavioral signals
Partner with data science, identity, privacy, technology, and commercial teams
Establish product requirements for predictive audience models and AI-enabled recommendations
Build partnerships and integrations to extend product reach and client value
Develop commercialization strategies, including use cases, packaging, and pricing
Monitor industry developments related to identity, privacy, audience addressability, and data collaboration
Serve as a senior product expert with clients, partners, and internal stakeholders

Requirements

What you’ll need

Product leadership experience in audience analytics, AdTech, MarTech, consumer data, or related fields
Understanding of audience segmentation, identity frameworks, data activation, and media measurement
Familiarity with privacy-conscious data practices and evolving industry standards
Experience commercializing data-driven or AI-enabled products
Strong strategic, analytical, and client-facing skills
Ability to lead across technical and nontechnical teams
Bachelor’s degree or equivalent experience
Advanced degree preferred
Successful completion of a background check may be required
Work location: US Remote

Benefits

Comp & perks

Flexible and accommodating work environment
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Background check handled in accordance with local legislation
Current employer will not be contacted without permission
AI-assisted resume screening