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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing measurement and attribution methods, including MMM, offline measurement, and A/B testing, while effectively engaging senior client stakeholders to drive growth and deliver integrated solutions. Proven ability to collaborate across teams and provide actionable insights to refine product offerings and inform go-to-market strategies.
Highest-signal resume keywords
Marketing Measurement ExpertiseAttribution MethodsClient EngagementCollaboration with Product TeamsDigital Advertising Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing MeasurementAttribution MethodsMMMOffline MeasurementIncrementalityA/B TestingSales LiftMeasurement SolutionsCommercial Role ExperienceRFP Preparation
Soft Skills
Trusted AdvisorProactive Problem SolvingClient Relationship Management
Industry Keywords
Retail MediaCPGCommerce MeasurementMeasurement RevenueMarket Trends
About the role
Key responsibilities & impact- Grow and retain measurement revenue by expanding adoption of Circana solutions aligned to client business goals
- Translate advertiser and market challenges into actionable measurement insights
- Own measurement revenue performance through account planning, renewals, and expansion
- Partner with product and engineering teams to build market-ready measurement solutions
- Engage senior client stakeholders to guide growth opportunities, renewals, and long-term partnerships
- Collaborate with Product, Sales, Media, Data Science, and Client Engagement to deliver integrated solutions and influence product direction
- Prepare responses to client and partner methodology questions for RFPs and due diligence
- Monitor trends in retail media, CPG, and commerce measurement
- Proactively address client challenges, identify growth opportunities, and deliver measurable value
- Provide structured market and client feedback to refine offerings, inform product development, and shape go-to-market strategy
Requirements
What you’ll need- 8+ years in digital advertising, product marketing, product management, or measurement-related roles
- Expertise in marketing measurement and attribution methods, including MMM, offline measurement, incrementality, A/B testing, and sales lift
- Experience working with complex measurement and media solutions in a commercial role
- Ability to advise commerce media networks and advertisers on measurement and experimentation solutions
- Ability to engage senior client stakeholders as a trusted advisor
- Ability to collaborate with Product, Sales, Media, Data Science, and Client Engagement teams
- Ability to prepare rigorous responses to client and partner methodology questions
- Knowledge of retail media, CPG, and commerce measurement trends
- Prospective candidates may be asked to consent to background checks in accordance with local legislation
Benefits
Comp & perks- Flexible and accommodating environment supporting work and personal lives
- Inclusive workplace fostering belonging
- Continuous learning and growth
- Feedback-sharing culture
- Great Place To Work® certified employer
