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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in consultative sales and business development, with a strong focus on building executive relationships and managing complex B2B sales cycles. Proficient in developing persuasive presentations and account plans that connect client needs with data and technology solutions.
Highest-signal resume keywords
Consultative SalesBusiness DevelopmentAccount GrowthPresentation SkillsPipeline Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales Strategy DevelopmentOpportunity QualificationRevenue OwnershipAccount PlanningNegotiationData SolutionsAnalyticsMeasurementRetail MediaAdvertising Technology
Soft Skills
Relationship BuildingCommercial JudgmentStorytellingCross-Functional CoordinationEntrepreneurial Mindset
Tools & Technologies
DynamicsSales OperationsMeasurement PlatformsData Analytics Tools
Industry Keywords
B2B SalesCommerce MediaStrategic PartnershipsCPGAgenciesRetail
About the role
Key responsibilities & impact- Build and execute sales strategies for an assigned portfolio, with accountability for pipeline development, new business, renewals, expansion, and revenue goals
- Develop trusted relationships with senior decision-makers across retail media networks, commerce platforms, agencies, brands, and strategic partners
- Translate client priorities, market dynamics, competitive context, and Circana capabilities into focused account plans
- Lead discovery, identify white space, shape value propositions, qualify opportunities, and move complex sales cycles through proposal, negotiation, and close
- Connect client business challenges to Circana’s measurement, data, analytics, audience, and technology solutions
- Develop persuasive presentations, proposals, business cases, and commercial recommendations
- Maintain accurate opportunity stages, next steps, timing, risks, and revenue assumptions in Dynamics and leadership reporting
- Partner with Account Management and Client Service on renewal narratives and growth opportunities
- Capture proof points, case studies, playbooks, and repeatable commercial approaches
- Represent Circana’s Commerce capabilities through senior client engagement, industry conversations, and strategic partner relationships
- Coordinate with Account Management, Client Service, Product, Measurement, Data Science, Finance, Legal, and Sales Operations
- Operate as a senior individual contributor without direct people management
Requirements
What you’ll need- 10+ years of experience in consultative sales, business development, strategic partnerships, account growth, media, retail media, advertising technology, analytics, data, or a related field
- Proven success as a senior individual contributor leading complex B2B sales cycles and growing strategic accounts
- Demonstrated ability to build executive relationships, uncover business needs, shape commercial opportunities, negotiate agreements, and close business
- Strong commercial judgment, including pipeline management, forecasting, account planning, opportunity qualification, and revenue ownership
- Exceptional business writing and presentation skills, including executive narratives, proposals, business cases, and client-ready storytelling
- Ability to simplify complex measurement, data, technology, and analytics concepts into a clear client value proposition
- Experience influencing and coordinating cross-functional teams without direct authority
- Experience in retail media, commerce media, measurement, audience and data solutions, platforms, publishers, agencies, CPG, or retail is strongly preferred
- Entrepreneurial mindset, high curiosity, low ego, strong ownership, and confidence operating with senior clients and internal leaders
- Sales experience selling data, measurement, platforms, or commerce / retail media solutions is highly preferred
- Willingness to travel up to 20%
Benefits
Comp & perks- Bonus pay eligibility
- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
