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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing measurement growth strategies, leveraging insights and analytics to drive product innovation and partnerships. Proficient in financial analysis, competitive landscape assessment, and effective communication with diverse stakeholders.
Highest-signal resume keywords
Measurement Growth StrategyFinancial Analysis and ModelingInsights and AnalyticsStrategic PlanningClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data VisualizationQuantitative ResearchQualitative ResearchRevenue AnalysisStrategic Initiative Development
Soft Skills
Detail-OrientedOrganizedProactive Task ManagementExcellent Communication SkillsProblem-Solving
Tools & Technologies
Microsoft ExcelMicrosoft PowerPointTableauPower BI
Industry Keywords
Media EcosystemCPGRetailAgenciesResearch
Tech Stack
Tools & technologiesTableau
About the role
Key responsibilities & impact- Craft and lead strategic initiatives and plans to unlock measurement growth
- Work with Executive Leadership to identify opportunities delivering maximum measurement value to clients
- Serve as liaison to core business units across GM and CPG globally
- Drive measurement product innovation and develop new partnerships
- Collaborate with measurement and media experts, client teams, strategy teams, product, delivery, media, and Executive Leadership
- Deliver measurement growth strategy and go-to-market plans for scaled growth
- Drive innovative projects with product, delivery, and media teams
- Execute complex client measurement pilots to assess feasibility
- Track strategic initiatives across multiple measurement projects
- Understand advertiser challenges in valuing return on investment and translate them into activation strategies
- Drive projects targeting scaled measurement growth
- Develop pilots and feasibility assessments to refine and support adoption of new solutions
- Set strategic direction for enterprise measurement
- Assess the competitive landscape and develop longer-term measurement portfolio strategy
- Influence the product roadmap and communicate market needs
- Partner with external industry teams to identify partnership opportunities and advancements
- Develop business cases for new partnerships and product builds
Requirements
What you’ll need- Required Bachelor’s degree in Business, Marketing, Accounting, Business Strategy, Economics, Statistics or a related quantitative or marketing field
- Detail-oriented, organized, and proactive task-management skills
- Excellent written and verbal communication skills, with ability to tailor messages to varied internal and external stakeholders
- Ability to thrive in a constantly evolving, agile environment
- Advanced proficiency in Microsoft Excel and Microsoft PowerPoint
- 3–5 years’ experience in the Media ecosystem, including CPG, Retail, Agencies, Research and/or Sales
- Experience with insights and analytics in an account management role
- Hands-on competitive analysis using quantitative and qualitative research
- Experience analyzing industry trends across the media measurement landscape
- Experience developing, synthesizing, and implementing strategic plans to achieve revenue growth goals
- Experience with financial analysis and modeling, revenue analysis and projection, and data visualization
- Problem-solving experience using Tableau and Power BI
- Experience balancing and prioritizing multiple tasks
- Excellent communication skills
- Passion for measurement and analytics
Benefits
Comp & perks- Paid time off
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
- Bonus pay
- Flexible and accommodating work environment
- Continuous learning and growth opportunities
- AI-assisted screening disclosure
- Background check conducted in accordance with local legislation
