Senior Vice President, Consumer Panel & Behavior Products

Circana

. Own the product vision, strategy, and multi-year roadmap for the full Consumer Panel & Behavior portfolio .

Posted 10/28/2026full-timeUnited StatesSenior💰 $325,000 - $343,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product management and strategy, with a strong focus on consumer panel data and behavioral measurement. Proven ability to lead cross-functional teams, engage with clients, and drive product commercialization and performance outcomes.

Highest-signal resume keywords

Product ManagementConsumer Panel DataBehavioral MeasurementExecutive CommunicationCross-Functional Team Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product StrategyData AnalyticsMarket ResearchLongitudinal Research MethodologiesProduct CommercializationPricing StrategyGo-To-Market StrategyPerformance MeasurementClient EngagementRapid Prototyping

Soft Skills

Team LeadershipStakeholder ManagementCollaborationAccountabilityCommunication

Industry Keywords

Consumer Packaged GoodsRetailConsumer IntelligenceMarket ResearchGlobal Organization

About the role

Key responsibilities & impact

Own the product vision, strategy, and multi-year roadmap for the full Consumer Panel & Behavior portfolio
Lead, develop, and mentor a team of product managers
Set priorities and hold the team accountable for outcomes
Serve as the primary voice of the customer and collaborate directly with clients
Identify client needs across consumer panel and behavioral measurement
Translate client needs into scalable data, analytics, and product capabilities
Partner with data science, technology, research, operations, and commercial teams
Embed AI-native product practices, including continuous customer signal, rapid prototyping, and evidence-based roadmapping
Evaluate trends in consumer purchasing, consumption behavior, channel and occasion preferences, and category dynamics
Drive product commercialization, positioning, pricing, packaging, and go-to-market strategy
Establish product performance measures and own revenue, retention, and adoption outcomes
Serve as senior subject matter expert and voice of the business with clients, prospects, and executive stakeholders

Requirements

What you’ll need

12–15+ years of experience in product management, analytics, consumer insights, or market research
5+ years in a senior leadership role leading and developing product teams
Deep expertise in consumer panel data, behavioral measurement, or longitudinal research methodologies
Experience in a global, multi-market organization
Track record leading product strategy and teams across multiple countries or regions
Background in consumer packaged goods, retail, or consumer intelligence/market research industries strongly preferred
Ability to define product vision and strategy
Ability to translate complex datasets into clear product and business opportunities
Strong executive communication, collaboration, and stakeholder management skills
Experience partnering across data science, technology, research, and commercial teams
Willingness to spend significant time directly engaging with clients
Ability to lead cross-functional teams and manage multiple priorities in a fast-paced, matrixed environment
Bachelor’s degree in business, marketing, analytics, economics, or a related field, or equivalent experience
Up to 25% travel required

Benefits

Comp & perks

Flexible and accommodating work environment
Paid time off
Medical, dental, and vision insurance
401(k)
Bonus pay eligibility
Background check conducted in accordance with local legislation
AI-assisted screening transparency
Internal application option through the Circana Intranet site