Vice President, Media Products

Circana

. Define the media product strategy, roadmap, and investment priorities .

Posted 10/28/2026full-timeRemote • United StatesLead💰 $268,000 - $282,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in media product strategy, measurement methodologies, and client engagement, with a strong focus on optimizing media planning and performance measurement. Proven ability to lead cross-functional teams and drive product commercialization in the AdTech and MarTech sectors.

Highest-signal resume keywords

Media Product StrategyMedia MeasurementAdTech ExperienceStrategic LeadershipClient Engagement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Media PlanningAttributionOptimizationPerformance MeasurementAnalytics Product ManagementData OperationalizationIncrementalityCommercializationPricing StrategyRoadmap Development

Soft Skills

Executive-Level CommunicationClient Engagement SkillsLeadership CapabilitiesCuriosityInclusivity

Certifications & Qualifications

Bachelor’s Degree

Industry Keywords

Digital MediaTelevisionSocial MediaRetail MediaEmerging Channels

About the role

Key responsibilities & impact

Define the media product strategy, roadmap, and investment priorities
Lead development of media planning, measurement, attribution, and optimization capabilities
Identify solutions connecting media activity with sales, consumer behavior, and business outcomes
Partner with data science and engineering teams to operationalize measurement methodologies
Engage advertisers, agencies, retailers, publishers, and platforms to understand evolving needs
Support product commercialization, pricing, packaging, and go-to-market activities
Monitor developments across digital, television, social, retail media, and emerging channels
Establish performance measures for product adoption, client outcomes, and revenue growth
Represent Circana’s media product vision with senior clients and industry partners

Requirements

What you’ll need

Significant experience in media, media measurement, AdTech, MarTech, analytics, or product management
Knowledge of media planning, attribution, incrementality, optimization, and performance measurement
Understanding of advertiser, agency, retailer, publisher, and platform needs
Experience launching and scaling enterprise data or analytics products
Strong commercial and strategic leadership capabilities
Executive-level communication and client engagement skills
Bachelor’s degree or equivalent experience
Ability to demonstrate Circana’s shared behaviors: Stay Curious, Seek Clarity, Own the Outcome, Center on the Client, Be a Challenger, Champion Inclusivity, and Commit to each other

Benefits

Comp & perks

Flexible and accommodating work environment
Paid time off
Medical insurance
Dental insurance
Vision insurance
401(k)
Bonus pay eligibility
Reasonable accommodation available for applicants with disabilities
Background-check process with candidate privacy protections
AI-assisted resume screening disclosed