Senior Product Marketing Manager

Circuit

. Own positioning and messaging for one or more of Circuit's core use cases, aligning Product, Sales, and Customer Success around a unified market narrative .

Posted 11/5/2026full-timeAustin • Texas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing, including positioning, messaging, and enablement for B2B software products. Proven ability to manage product launches, customer communication, and sales enablement while collaborating across teams to drive market success.

Highest-signal resume keywords

B2B Marketing ExperienceProduct Marketing ExpertiseSales Enablement DevelopmentValue-Based MessagingContent Creation and Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentLaunch Framework ManagementCustomer CommunicationSales EnablementCompetitive AnalysisVoice-of-Customer ResearchContent WritingMetrics ReportingBuyer Persona Development

Soft Skills

Excellent Writing SkillsHighly OrganizedCollaborativeResourcefulCurious

Tools & Technologies

Social Media ManagementContent Management SystemsAnalytics ToolsMarketing Automation Platforms

Industry Keywords

B2B SoftwareIndustrial MarketingManufacturing IndustryAI ProductsEarly-Stage Company Experience

About the role

Key responsibilities & impact

Own positioning and messaging for one or more of Circuit's core use cases, aligning Product, Sales, and Customer Success around a unified market narrative
Build and run a repeatable launch framework for new products and features, including tiering, messaging, asset creation, internal readiness, and customer communication
Own product communication to customers, including release notes, feature announcements, and in-product messaging, and measure adoption
Build sales and Customer Success enablement, including pitch narratives, talk tracks, battlecards, objection handling, demo stories, and new-rep onboarding
Run the competitive program, including landscape tracking, battlecards, and win/loss insight shared with Product and Sales
Run voice-of-customer research across sales calls, customer interviews, and win/loss analysis, turning it into messaging, proof points, and case studies
Own use case and solution page copy on circuit.ai, rewriting around value-based messaging and partnering with Design on new pages
Develop buyer personas for industrial and manufacturing roles and translate them into messaging and content
Contribute market, competitive, and customer input to pricing and packaging decisions
Own Circuit's social presence, including the content calendar, posts, cadence, and reporting
Ghostwrite for founders and executives across LinkedIn, bylines, and speaking engagements
Produce long-form content such as blogs, guides, and newsletters, and manage freelancers or agencies as volume requires
Support campaigns and events with copy and messaging
Help define and report on product marketing metrics, including adoption, enablement usage, pipeline influence, and web conversion
Help establish Circuit's product marketing launch framework, enablement system, and measurement while supporting broader marketing work such as social, content, and executive ghostwriting
Partner with Product, Sales, and Customer Success to ensure product positioning lands in customer deals

Requirements

What you’ll need

4+ years of B2B marketing experience, including 2+ years in product marketing at a software company
Experience owning positioning and messaging for a product or product line and working cross-functionally to bring it to market
Experience running product and feature launches end to end, from messaging through enablement and customer communication
Experience building sales enablement that reps actually use
Experience writing or rewriting product and solution pages around value-based messaging
Experience running product communication or customer-facing programs and measuring their impact
Excellent writer across formats, from web copy and release notes to executive voice
Bonus: Experience marketing a technical, AI, or workflow product
Bonus: Experience marketing to manufacturing, industrial, or other physical-economy industries
Bonus: Experience running a company social presence or ghostwriting for executives
Bonus: Experience at an early-stage company as an early or first product marketing hire
Clear, fast, versatile writer who can make a web page, a talk track, and a founder's post each sound right
Commercially minded, with a strong instinct for what will move a deal and what won't
Resourceful and hands-on, willing to move between strategy, research, writing, and execution
Highly organized, with the ability to run multiple launches, programs, and stakeholders at once
Collaborative and highly aligned with Product, Sales, and CS, with a shared sense of ownership for pipeline and results
Curious about how industrial and manufacturing businesses actually work, and eager to learn the buyer deeply
Comfortable with ambiguity and building in a fast-moving, early-stage environment

Benefits

Comp & perks

Competitive compensation
Meaningful equity
Employer-paid benefits
Flexible PTO
Access to the latest AI tools
Values-driven culture that rewards ownership, curiosity and velocity