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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing content for B2B integrated marketing campaigns, with a strong focus on clarity and engagement for technical audiences. Proficient in collaborating with cross-functional teams and utilizing project management tools to ensure timely delivery of high-quality content.
Highest-signal resume keywords
B2B Integrated Marketing CampaignsContent MarketingAI Tools in Content WorkflowsProject Management SoftwareContent Review and Feedback
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentCopywritingEditingLong-Form Content ProductionContent Strategy
Soft Skills
CollaborationAttention to DetailConstructive FeedbackTime Management
Tools & Technologies
WorkfrontAsana
Industry Keywords
NetworkingAIEnterprise TechnologyDemand GenerationMarketing Communications
About the role
Key responsibilities & impact- Develop creative copy for integrated marketing campaigns, including email, social, paid media, and other demand generation initiatives
- Own production of long-form content for AI infrastructure audiences, including blog posts, webpages, case studies, and video scripts
- Adapt tone for different formats and review content for quality and consistency
- Review incoming content project briefs and create outbound briefs for agency engagements
- Partner with product marketing, partner marketing, demand generation, sales, and design teams
- Gather input, align on priorities, and ensure content reflects current messaging and campaign direction
- Review other content managers’ work and provide clear, constructive feedback
- Take ownership of content work from brief through publishing
Requirements
What you’ll need- Proven experience in writing and editing for B2B integrated marketing campaigns
- Strong writing portfolio demonstrating the ability to make complex technology clear, engaging, and audience-appropriate
- 5 years of experience in content marketing, ideally within networking, AI, enterprise technology, or a related technical domain
- Collaborative approach to content creation and openness to working with subject-matter experts from many disciplines
- Experience managing multiple content deliverables simultaneously in a fast-paced environment
- Background using AI tools in content workflows
- Experience reviewing and providing feedback on others’ work
- Strong attention to detail and commitment to delivering quality on deadline
- Experience with project management software such as Workfront or Asana
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field is preferred
Benefits
Comp & perks- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Cisco restricted stock unit grants may be available, subject to continued employment and vesting periods
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- Paid employee birthday
- Paid year-end holiday shutdown
- 4 paid days off for personal wellness
- Non-exempt employees receive 16 days of paid vacation time per full calendar year
- Exempt employees participate in Cisco’s flexible vacation time off program with no defined limit, subject to availability and business limitations
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward annually
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses for non-sales roles, subject to Cisco’s policies
- Incentive compensation for sales-plan employees, subject to the applicable Cisco plan
