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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in content strategy and demand generation, leveraging AI tools to enhance content creation and drive engagement. Proven ability to manage workflows and mentor teams while aligning content with business objectives.
Highest-signal resume keywords
Content StrategyDemand GenerationAI Tools ExperienceStakeholder ManagementAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content MarketingWritingEditingPerformance AnalysisB2B Technology MarketingFull-Funnel Content StrategiesAudience-First ContentCreative Standards
Soft Skills
Influencing SkillsMentoring
Tools & Technologies
AsanaWorkfront
Industry Keywords
Enterprise NetworkingIT BuyerContent LifecycleEngagement Metrics
About the role
Key responsibilities & impact- Build demand-generation content strategies by synthesizing customer and sales feedback, search and generative AI trends, content gaps, and product messaging
- Map content directly to top company priorities and drive pipeline
- Pioneer AI use across the content lifecycle, from ideation through performance
- Own content quality across asset types and maintain creative standards
- Write and edit anchor assets including sponsored articles, web pages, and video scripts
- Edit email, social, and paid media copy for messaging, brand voice, and engagement
- Align technical and senior stakeholders around audience-first content and business objectives
- Present strategies and results to senior leadership
- Analyze engagement metrics to refine strategy and drive toward pipeline
- Manage workflows in tools such as Asana and Workfront
- Mentor writers and manage supporting agencies
Requirements
What you’ll need- 6–8 years in content strategy/content marketing
- Track record of building full-funnel content strategies that drive demand
- Strong hands-on writing and editing across formats, from long-form reports to promotional copy
- Genuine excitement for AI and hands-on experience using AI tools to create better content faster
- Ability to upskill a team in AI-powered workflows
- Experience in B2B technology marketing and writing for an enterprise networking or IT buyer
- Excellent stakeholder management and influencing skills
- Strong analytical and presentation skills
- Experience managing workflows and employees, contractors, and agencies using tools such as Asana and Workfront
Benefits
Comp & perks- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short- and long-term disability coverage
- Basic life insurance
- Potential Cisco restricted stock unit grants
- 10 paid holidays per full calendar year
- 1 floating holiday for non-exempt employees
- Paid birthday day off
- Paid year-end holiday shutdown
- 4 paid personal wellness days
- 16 days of paid vacation per full calendar year for non-exempt employees
- Flexible vacation time off program for exempt employees, with no defined limit subject to availability and business limitations
- 80 hours of sick time off provided on hire date and each January 1st thereafter
- Up to 80 hours of unused sick time carried forward annually
- Additional paid time away for critical or emergency family issues
- Optional 10 paid volunteer days per full calendar year
- Annual bonuses for non-sales roles, subject to Cisco policies
- Remote work arrangement
