Field Marketing Director – Infrastructure Events, Launches

Cisco

. Lead the strategic vision and execution of field marketing initiatives for Cisco’s Infrastructure business .

Posted 11/3/2026full-timeUnited StatesLead💰 $233,900 - $330,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading field marketing initiatives, developing high-quality marketing content, and executing global launch strategies to drive demand and support revenue goals. Proven ability to manage marketing budgets, optimize performance through data-driven insights, and influence stakeholders in a complex environment.

Highest-signal resume keywords

B2B Technology MarketingField Marketing StrategyEvent Marketing LeadershipMarketing AutomationCross-Functional Team Leadership

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Content CreationEvent Content StrategyOperational Efficiency ManagementTier One Launch StrategiesExecutive-Level Messaging

Soft Skills

Exceptional Organizational SkillsAttention to DetailInfluencing Stakeholders

Tools & Technologies

EloquaSalesforce

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s Degree or MBA in Marketing Preferred

Industry Keywords

Infrastructure Product MarketingNetworkingCybersecurityCloud Infrastructure

Tech Stack

Tools & technologies

CloudCyber Security

About the role

Key responsibilities & impact

Lead the strategic vision and execution of field marketing initiatives for Cisco’s Infrastructure business
Build demand, grow pipeline, and support global revenue goals
Set field marketing strategy in partnership with Product Marketing
Translate complex positioning and market insights into campaigns, events, and content supporting sales objectives
Partner with Sales, Channel, and cross-functional teams to execute integrated programs
Build and maintain relationships with customers, partners, and industry influencers
Manage marketing budgets and measure program impact and ROI
Use data-driven results to optimize performance and refine future strategies
Coordinate with global marketing organizations to align local and regional programs with Infrastructure strategy
Define content frameworks for events and launches
Ensure event and launch assets are consistent, high-quality, and centered on customer value
Present plans, milestones, and results to senior leadership
Facilitate executive reviews and support data-driven decision-making

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or a related field, or equivalent combination of skills and experience
12+ years of professional experience in B2B technology marketing, specifically Infrastructure Product Marketing, Product Management, or Field Marketing
7+ years of experience creating high-quality marketing content that resonates with customers and strengthens brand positioning
7+ years of experience in event marketing, including leadership of event content strategy, development, and execution
5+ years of experience managing operational efficiencies and supporting a high volume of programs simultaneously
5+ years of experience developing and executing Tier One launch strategies, including messaging, logistics, vendor management, and post-event engagement
5+ years of experience crafting executive-level messaging and C-suite presentations
Hands-on experience with marketing automation and CRM platforms, such as Eloqua and Salesforce
Exceptional organizational skills and attention to detail
Ability to influence diverse stakeholders in a fast-paced, matrixed environment
Master’s degree or MBA in Marketing, Business, or a related technical field preferred
Prior experience within Networking, Cybersecurity, or Cloud Infrastructure sectors preferred
Expertise in building, mentoring, and leading high-performing, cross-functional teams in a global organization preferred
Experience designing and executing global launch strategies across multiple regions and audiences preferred
Strong analytical skills for measuring the impact of content and event strategies on pipeline and revenue preferred

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available, subject to continued employment and vesting periods
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
Paid birthday day off
Paid year-end holiday shutdown
4 paid days off for personal wellness
Non-exempt employees receive 16 days of paid vacation time per full calendar year
Exempt employees participate in a flexible vacation time off program with no defined limit, subject to availability and business limitations
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco’s policies
Sales performance-based incentive pay may apply to sales-plan employees