Go-To-Market Operations Lead

Cisco

. Own the operational enablement roadmap for campaign and related go-to-market processes .

Posted 11/7/2026full-timeRemote • United StatesSenior💰 $120,200 - $152,300 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and implementing operational processes and workflows within marketing organizations, with a strong focus on data analysis, campaign execution, and lead management. Proficient in creating clear operational documentation and presentations for stakeholders, ensuring compliance and efficiency in marketing operations.

Highest-signal resume keywords

Marketing OperationsCampaign ExecutionData AnalysisProcess DesignSalesforce (SFDC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Operational Process DevelopmentWorkflow ImplementationData SupportCampaign AttributionLead ManagementPerformance MeasurementOperational DocumentationProcess GuidelinesTraining Material CreationWorkflow Automation

Soft Skills

Clear CommunicationProblem SolvingIndependent Management

Tools & Technologies

Salesforce (SFDC)Marketing Automation PlatformsAdobe Solutions

Industry Keywords

B2B Marketing OperationsGTM EnablementMQL/SQL LifecyclesMarketing Data Governance

Tech Stack

Tools & technologies

SFDCSQL

About the role

Key responsibilities & impact

Own the operational enablement roadmap for campaign and related go-to-market processes
Turn process standards, business rules, and platform updates into guidance, training, and repeatable workflows
Identify and remove bottlenecks across campaign execution, tagging, metadata, and lead management
Provide day-to-day operational and data support for team leads
Manage routine workflows and request triage
Resolve recurring issues and system exceptions
Analyze marketing and operational data to uncover inefficiencies
Partner with Marketing Operations leaders and cross-functional teams on recommendations
Improve campaign velocity, efficiency, lead-flow quality, and process compliance
Present clear summaries, presentations, and leadership readouts in operational reviews
Introduce automated templates, validation checklists, and self-service workflows
Improve operational consistency and data quality and make execution easier for marketers

Requirements

What you’ll need

Bachelor's degree with 7+ years of relevant experience, or Master's degree with 4+ years of relevant experience in Marketing Operations, GTM Enablement, Campaign Operations, Process Design, Marketing Data Support, or a related field
Experience developing, implementing, and maintaining operational processes, workflows, or enablement programs within a marketing or go-to-market organization
Experience analyzing marketing or operational datasets to identify trends, evaluate process performance, and develop recommendations
Experience creating operational documentation, process guidelines, and clear summaries, presentations, or readouts for business and leadership stakeholders
Experience working with B2B marketing operations, including campaign execution, lead management, and performance measurement
Working knowledge of MQL/SQL lifecycles and lead handoffs
Working knowledge of Salesforce (SFDC) or a marketing automation platform
Ability to explain operational guidelines and business rules clearly to non-technical marketers
Ability to manage recurring operational work independently
Preferred: Experience supporting Marketing Operations or GTM enablement within a global B2B technology organization
Preferred: Familiarity with Adobe solutions, Salesforce (SFDC), and marketing automation platforms
Preferred: Understanding of campaign attribution and marketing data governance
Preferred: Experience implementing workflow automation, self-service tools, or AI-enabled solutions
Preferred: Experience creating training materials for business stakeholders

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Cisco restricted stock unit grants may be available, subject to eligibility and continued employment
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire and each January 1 thereafter
Up to 80 hours of unused sick time carried forward
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses may be available for non-sales roles
Candidates in EST and CST will be prioritized