Lead Analyst, Personalization

Cisco

. Own and execute Cisco’s enterprise web personalization strategy .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $135,100 - $171,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing enterprise-scale web personalization strategies, utilizing tools such as Adobe Target and Adobe Analytics to optimize customer journeys and drive measurable business growth. Capable of translating audience insights into actionable strategies and influencing cross-functional stakeholders to enhance digital marketing initiatives.

Highest-signal resume keywords

Adobe TargetAdobe AnalyticsWeb Personalization StrategyConversion Rate OptimizationAudience Segmentation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingWeb Experience OptimizationA/B TestingMultivariate TestingCustomer Journey OptimizationData AnalysisPersonalization Strategy DevelopmentAudience Activation PlaybooksPerformance Metrics EstablishmentDigital Conversion

Soft Skills

Influencing StakeholdersAnalytical CommunicationCross-Functional Collaboration

Tools & Technologies

Adobe Experience PlatformSalesforceMarketoOracle Eloqua

Industry Keywords

B2B OrganizationsDigital Experience StrategyAI-Driven AutomationEmerging Technologies

Tech Stack

Tools & technologies

Oracle

About the role

Key responsibilities & impact

Own and execute Cisco’s enterprise web personalization strategy
Develop a multi-year roadmap for relevant, engaging Cisco.com experiences and measurable business growth
Lead personalization and experimentation initiatives using Adobe Target and Adobe Analytics
Optimize customer journeys, engagement, and digital conversion
Partner with Marketing Intelligence, Data Analytics, and Technology teams
Transform audience insights into actionable personalization strategies, reusable playbooks, and scalable frameworks
Establish performance metrics and evaluate A/B and multivariate testing results
Translate findings into recommendations influencing digital marketing priorities and investment decisions
Identify opportunities to use Adobe Experience Platform, AI-driven automation, and real-time decisioning
Deliver relevant customer experiences at scale

Requirements

What you’ll need

8+ years of experience in digital marketing, web experience optimization, digital experience strategy, or conversion rate optimization (CRO), including at least 4 years focused on enterprise-scale web personalization
Hands-on experience with Adobe Target, including A/B testing, multivariate testing, audience targeting, or automated personalization
Experience using Adobe Analytics to analyze website performance, customer behavior, and personalization or experimentation results
Experience developing and executing web personalization strategies or experimentation programs within enterprise digital environments
Experience translating audience segmentation and behavioral data into targeted web experiences and measurable optimization initiatives
Experience with Adobe Target, Adobe Experience Platform (AEP), and Adobe Analytics
Experience with enterprise CRM and marketing automation platforms, including Salesforce, Marketo, or Oracle Eloqua
Experience developing multi-year personalization roadmaps, scalable experimentation frameworks, or audience activation playbooks within complex B2B organizations
Ability to influence cross-functional stakeholders, communicate analytical insights to senior leadership, and drive initiatives without direct reporting authority
Familiarity with AI-enabled personalization, automated decisioning, machine learning applications, or emerging technologies that improve digital customer experiences

Benefits

Comp & perks

Medical, dental and vision insurance
401(k) plan with a Cisco matching contribution
Paid parental leave
Short- and long-term disability coverage
Basic life insurance
Potential eligibility for Cisco restricted stock unit grants
10 paid holidays per full calendar year
1 floating holiday for non-exempt employees
1 paid day off for employee’s birthday
Paid year-end holiday shutdown
4 paid days off for personal wellness
16 days of paid vacation time per full calendar year for non-exempt employees
Flexible vacation time off program with no defined limit for eligible exempt employees
80 hours of sick time off provided on hire date and each January 1st thereafter
Up to 80 hours of unused sick time carried forward annually
Additional paid time away for critical or emergency family issues
Optional 10 paid volunteer days per full calendar year
Annual bonuses for non-sales roles, subject to Cisco’s policies